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According to a recent study by WOMMA member Ketchum of consumers in five countries, people want a greater say about food ingredients, safety, and quality. The study, called Food 2020: The Consumer as CEO, examined the perceptions, expectations, and considerations about food among consumers in the U.S., the U.K., Germany, Argentina, and China. At least half of the 1,000 consumers surveyed said they want more consumer involvement in the use of ingredients and additives; the source of ingredients and the treatment of animals; nutritional content; and who should be responsible for food safety and quality.
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It is a sad state of affairs when quality customer service is a marketing tactic only when times are tough. In order to help their "companies stand out," retailers are just now stepping up their in-store customer service efforts. To help you get the most out of your next shopping excursion, Jayne O'Donnell of USA Today offers five ways to get the best customer service experience possible.
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Most Web 2.0 start-ups have one thing in common: they are built on the notion that if they can build scale, a near-bottomless well of advertising awaits, allowing them to offer tools, software, bandwidth, and media to consumers for free. However, what if the "build it and they will come" mantra never materializes? Raising money for an ad-supported web business is going to be tough for anyone who can't demonstrate a clear, relatively quick path to profitability.
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Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons.
UPCOMING WOM WEDNESDAY TELECONFERENCES
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Wednesday, Oct. 22, at noon EST -->
>> There are plenty high visibility word of mouth success stories from some of the best known brands. For many marketers though, while these stories are interesting and educational, they far exceed their realistic execution budget reach. Alternative "free solutions" just don't support the security and governance needs of marketers, and most of the high-end social media solutions are too expensive and, thus, are too risky to experiment.
If you have a limited marketing budget, but want to get started in word of mouth and social media, this is the WOM Wednesday Teleconference for you. Dial in and learn how Members Online and Orbius is helping local Chambers of Commerce participate in word of mouth marketing.
>> Cost is FREE for WOMMA members; $60 for non-members.
To register now, visit:
http://www.womma.org/events/teleconferences/
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Ivanka Trump is concerned that we Americans may be spending too many of our hard earned dollars on lunch. So much so that she has started blogging about our midday ritual at blog.ALunchTrade.com. As it turns out, Ivanka is promoting a new line of microwave meals for ConAgra Foods, which the New York Times points out was not immediately disclosed by ConAgra. This seems to beg the question of whether or not the company was engaging in ethical WOM practices. What do you think?
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If you plan to use Facebook, Twitter, or Digg to drive traffic to your website, you are on the wrong track. Thousands of people try to promote their websites using social media tools and fail miserably due to the lack of a solid plan. Social media tools are for interacting with people who share the same interests and not a means to promote your internal agenda.
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