A pickup that breaks through the ordinary warrants advertising that's as bold and innovative as the truck itself. To achieve this extraordinary goal, Dodge has teamed up with acclaimed feature film director, Tony Scott, to bring you the ultimate truck reality challenge.

Watch as four teams from across the country strap themselves into four all-new Dodge Rams and take on the world's most brutal obstacle course. You've never seen a truck competition like this--or a truck as tough and capable as the all-new Dodge Ram.

In every way, the new 2009 Dodge Ram 1500 is up to the task. Look beyond the best-in-class(1) aerodynamics and all-new crew cab sized model, and you'll discover sophisticated engineering everywhere – like a class-exclusive(1) multi-link coil-spring rear suspension and the legendary 5.7-liter HEMI V8 now providing up to 20 mpg(2).

To catch this exciting Webisode series, log on to RamChallenge.com and don't forget to check back weekly for new episodes. Never back down from a challenge.