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October 15, 2008
 

Innovation & Design

A weekly guide to innovative people, ideas, and companies

NEWS  THIS WEEK'S TOP STORY
DESIGN
Coca-Cola: Building a Better Design Machine?
Its Web-based design tool lets the beverage giant customize marketing for hundreds of brands globally while slashing the time it takes to reach consumers


  MORE TOP STORIES
BOOK REVIEW
Can America Close the 'Innovation Gap'?
Serial tech entrepreneur Judy Estrin's new book argues that an aversion to risk and long-term investment hurts America's ability to compete

INNOVATION
Case Study: Cricket Goes Bowling for Innovation
A fast, colorful new form of the old English game is winning fans, and billions of dollars

INNOVATION
Zara Thrives by Breaking All the Rules
How the Spanish apparel chain gets new designs into stores in two weeks while keeping costs low

  DIALOGUES

Video: Muhammad Yunus: Finance Big & Small
The pioneer of microcredit gives his opinion on the global financial crisis and the collapse of the conventional banking system~and suggests what he sees as the solution

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  Inside: This Week in Innovation
This week, senior writer Jessie Scanlon reports on Coca-Cola's Design Machine, a Web-based tool that allows the beverage giant and its partners to customize marketing or point-of-sale ads for the hundreds of brands under its corporate umbrella. Contributing editor Bruce Nussbaum talks to microfinance pioneer Muhammad Yunus about the world financial crisis?and what banks in the developed world can learn about good governance from those in developing economies. And writer Matt Vella speaks with NASA's chief knowledge architect about how the vaunted space agency is using social media internally to innovate.
-- Helen Walters
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  INNOVATION PODCAST 'My' Space
NASA's chief knowledge architect, Jeanne Holm, discusses how the space agency is adopting Web 2.0 technologies, including wikis and social networking tools, to sift through, organize, and archive mountains of mission and launch data
 

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  Reader Poll: Special Issue

 

  IN YOUR FACE: AMERICA'S INNOVATION GAP

Reader Steve Gentile Writes:

"Decreasing funding for innovation and research is corporate suicide. Now more than ever, it is a time to lead, follow, or get out of the way."

Tell Us: How Do You Foster Innovation in Tough Times? >

 

  NUSSBAUM ON DESIGN >>

openquote

The failure to employ the methods of innovation and design thinking to the current financial mess is prolonging and deepening the crisis. It took new thinking from Britain over this weekend to clarify the crisis and show the way out of it. closequote

-- Bruce Nussbaum
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