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Ethical and Wellness Food and Drinks for Kids:
Key product trends and manufacturer strategies
"Business Insights' portfolio of consumer goods management reports are designed to help you make well informed and timely business decisions. We understand the problems facing today's consumer goods executives when trying to drive your business forward, and appreciate the importance of accurate, up-to-date, incisive product, market and company analysis. We help you to crystallize your business decisions..."
Dear
Colleague,
The strength of our consumer goods research and analysis is derived from access to unparalleled databases and libraries of information and the use of proprietary analytic techniques. Business Insights reports are authored by independent experts and contain findings garnered from dedicated primary research. Our authors' leading positions secure them access to interview key executives and to establish which issues will be of greatest strategic significance for the industry.
Our consumer goods portfolio of reports can be used across a wide range of business functions to assess market conditions and devise future strategies and cover the food and drinks, ingredients, packaging, health, toiletries and cosmetics categories and key consumer issues including eRetail and marketing.
NPD in ethical and wellness food and drinks for kids is being driven by parents demanding products for their children which promote healthy growth. Food and drinks manufacturers are targeting parents with clear scientific claims on packaging. However, kids are becoming more aware of health and environmental issues, and at the same time are gaining more influence over purchasing decisions. To remain competitive food and drink manufacturers need to ensure they also place bold, bright, simple claims on packaging to appeal to kids.
Ethical and Wellness Food and Drinks for Kids is a new report by Business Insights that provides the definitive analysis of the global kids’ food and drinks market. The report also assesses the opportunities within health, indulgence, convenience and ethical kids’ food and drinks. Also it gives detailed analysis of innovative products and other ways in which manufacturers are positioning their products to appeal to kids.
Discover the leading innovators, the most successful categories and future growth opportunities in the
kids' food and drinks market with this new report...
Key issues examined by this report..
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Parental concern about additives increasing hyperactivity in kids. This has contributed to the increase in NPD of natural food and drink products for kids, which claim to be ‘free-from’ artificial colors and flavorings. |
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Healthy growth of kids. Healthy food and drinks for kids fall under two key areas; mental and physical health. Parents want their kids to be the best and strongest performer and products that claim to contain ingredients that promote these aspects remain popular with parents. |
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Development of new technologies leading to new strategies to market directly to kids. The development of social networking sites and kids owning a mobile phone from a younger age, has meant that marketers are able to directly target kids in new ways. However, these methods are increasingly coming under criticism due to the fact that parents have a lack of control. |
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Kids are becoming more aware of environmental issues. Kids are learning about environmental issues in schools and therefore ethical claims on packaging should also be made in such a way to attract kids, as well as parents. |
If
you have any questions regarding this, or any other
report from our online report store, please feel free to
email
me.
I
look forward to hearing from you.
Yours sincerely,
Bubli Miah
Sales & Marketing Manager
Drinks
Business Review
T: +44 (0) 20 7336 5263
F: +44 (0) 20 7336 5201
bbmiah@industryreview.com |
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REPORT
INFORMATION |
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KEY FINDINGS
IN THIS REPORT... |
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• Natural was the leading product tag on healthy kids’ food and drinks product launches in 2008, with 59.7% of products making the claim.
• Over the past three decades, the childhood obesity rate in the US has almost doubled in pre-school children aged 2-5yrs and teenagers aged 12-19yrs, and it has more then tripled for children aged 6-11yrs. 9million children over the age of six in the US are considered obese.
• Products with organic claims took that largest share of ethical food and drinks for kids launched in 2008 (60.1%), an increase from 46.1% in 2005. Environmental concerns, food quality and food safety are the three main factors driving parents to purchase ethical food and drinks for kids.
• The amount of pocket money that children are receiving worldwide is increasing. The amount of discretionary income ($ per week) for 5-9 year olds in the US rose from $4.2 in 2001 to $8.2 in 2006. Signifying that children are getting more purchasing power at a younger age.
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interest in purchasing this report, email me today. |
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