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The International Herald Tribune
IHT.com Tech Alert


Paris, Wednesday, October 8, 2008

Soothing jittery investors, one advertisement at a time
The same challenge is playing out in the marketing department of virtually every financial institution: to create a campaign that will project confidence amid the wreckage.

EU plans uniform protections for Internet shoppers
An estimated 150 million Europeans use the Internet to shop, but just one in five attempts to make purchases outside the home country, according to the European Commission.

'Mail Goggles' might prevent e-mail regrets
If you're the kind of person who types tipsy and regrets it in the morning, Google's "Mail Goggles," a new test-phase feature in the free Gmail service, might save you some angst.

To keep up with Intel, AMD will split itself in two
One heir to Advanced Micro Devices will focus on designing microprocessors and the other on the costly business of manufacturing them.

A new Ford key lets parents backseat drive, invisibly
MyKey, a feature being introduced on Ford vehicles, allows parents to limit teen drivers's speed, cap the volume on the car stereo and encourage other safe-driving habits.

EBay to cut jobs as it expands through acquisition
While announcing plans to lay off 10 percent of its 16,000 workers, eBay said it would pay $1.35 billion to acquire three other companies.

Media companies see the power of the social Web
Some executives hope that the ability to connect actions on news sites to social networks will keep visitors on their sites longer and make them more appealing to advertisers.

Spielberg severs ties with Paramount
Steven Spielberg, along with David Geffen and Stacey Snider, ended a sometimes stormy three-year relationship and cleared the way for a new film company they have had in the works for months.

Resistance to Google-Yahoo advertising deal grows
Some of the leading advertising agencies and industry associations that have come out against the deal are worried that prices will rise.

Small name in televisions has big plans
Buoyed by success in American stores, Vizio has dreams of worldwide expansion. But it is vulnerable to price cuts from bigger, better-known competitors.

Has the crisis taken a toll on Brand Wall Street abroad?
While the image of America has taken a beating overseas in recent years, largely because of an unpopular foreign policy, Wall Street has remained an emblem of economic might. But that was before the meltdown.

Can't open your Gmail? Good luck
Google doesn't offer live customer support for people locked out of their Gmail accounts.

European standoff over search engine data
For more than a year, European data privacy officials have been battling with American Internet search engines, trying to get them to conform to European restrictions on the storage of personal information gleaned from the Web.



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