Japan for Sustainability

FOR IMMEDIATE RELEASE
October 3, 2008
CONTACT: Kazuko Kojima indicator@japanfs.org

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JFS Indicators Made Visible
with the "see-it" Sustainability Communication Tool

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Japan for Sustainability is an NGO that provides an open platform for
communication on environmental issues. Its "JFS Sustainability
Indicators" can now be viewed through the medium of the "see-it"
sustainability communication tool offered by a Canadian company, Visible
Strategies (Vancouver, Canada; President, Colin Grant). We hope to evoke
discussion about how to build a sustainable society by visually
presenting where Japan should be by 2050 and possible routes to that
future as well as our present situation.

JFS Indicators with see-it http://japan.visiblestrategies.com/

Making the Process of Achieving Objectives Visible
JFS has been measuring and publishing quantitative evaluations of Japan's
level of sustainability using the JFS Sustainability Indicators: now, by
using "see-it" to present the 20 indicators based on over 200 data sets,
future objectives, possible pathways to achieving those objectives and
evaluations of related present factors can be seen clearly at a glance.
This tool helps simplify the processes of setting a course towards
objectives and periodically monitoring actual achievement, enabling
speedy and flexible reactions. Not merely a one-way presentation of
progress so far, this new communication tool offers broader
possibilities for use in discussions of how we should proceed from here
on. JFS will continue to measure and publish information on its
sustainability indicators so that they can be utilized as fundamental
data by the national government, local governments and corporations as
they think about their visions for a sustainable society.

* About "see-it"
"See-it" is a next-generation sustainability reporting tool developed by
the Canadian company, Visible Strategies. It integrates CSR, management
strategies and plans in a simple manner, enabling two-way communication
in real time. It is being used by Al Gore's Live Earth and more than a
dozen relevant organizations, mainly in Canada and the US. EcoNetworks
Co., the corporate partner of JFS, will be providing the "see-it"
service in Japan.

Visible Strategies http://visiblestrategies.com/

* About JFS Sustainability Indicators
JFS has chosen 20 headline indicators as ways to measure Japan's level
of sustainability. The JFS project was the first attempt in Japan to
quantitatively evaluate the country's overall sustainability. A
sustainable Japan in 2050 is the target, awarded a value of 100%. Trial
calculations yielded a score of 33.5% in 2005, and a score or 41.3% for
1990, meaning that sustainability has eroded in Japan by about 19% since
1990.

Please view the JFS Sustainability Indicator page at:
http://www.japanfs.org/en/view/index.html

For further information please contact Kazuko Kojima at Japan for
Sustainability:
E-mail: indicator@japanfs.org
URL: http://www.japanfs.org/

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[jfs] NEWS: JFS Indicators Made Visible with the "see-it" Sustainability Communication Tool