| |
 |
|
The goal of Match.com is, simply, to present yourself to others so that you might be able to meet another. In the United States, most Match users take the seemingly logical step of posting photographs of themselves. Not so in Japan, where fewer than half of Match's paying users post pictures for others to see -- and this Japanese phenomenon is not unique to Match. "Welcome to Japan's online social scene, where you're unlikely to meet anyone you don't know already."
|
|
In three studies by three university authors, Himanshu Mishra of the University of Utah, Baba Shiv of Stanford, and Dhananjay Nayakankuppam of the University of Iowa, an old adage rang true; ignorance was bliss. In the three studies, the authors' reviews found that participants were happier when presented only with vagueness and patchy information about a product they just used, as opposed to those who received specificities. Marketers may want to pay attention.
|
|
Without wanting to divulge the distinctly unique YouTube experience that Nintendo has created with it's Wario Land Shake YouTube video, suffice it to say that this creative campaign will probably go viral for its creativity. You can check out the video here: http://www.youtube.com/experiencewii.
|
|
BestAdsOnTV.com just launched its free new podcast, available on iTunes, and its popularity is already soaring. At #1 in Australia, #2 in New Zealand, #14 in Canada, #15 in the UK, and #90 in the United States, Best Ads shows why a free video podcast is never a bad idea.
|
|
PC Magazine has put together the latest list of social networking websites, although these may be sites you'd want to think twice about joining. PC Mag's "10 Most Absurd Social Networks" include LineForHeaven.com, a website which allows you to earn points for a ticket to heaven, and Dogster.com, the self-explanatory canine social network.
|
Get this from a friend?
Subscribe to this newsletter yourself!
|
Back to newsletter list
