 | | | | Wednesday • September 10, 2008 | READ ALL NEWS AT ADAGECHINA.COM | | Olympic Analysis China is widely expected to sidestep the curse that often afflicts host nations of the Olympic Games -- an economic slowdown after the games leave town. For an in-depth look at China's post-Olympic state, we asked four experts -- Alex Abplanalp, Matt Brosenne, Patrick Stahle and Lucy Zhang -- to give their predictions for China's media market in the coming year. Their analysis is published in the Viewpoint section of this issue.  FULL ARTICLE
| | Viewpoint China's growth is sustainable and will continue post Olympics, says Patrick Stahle, the Singapore-based chairman and CEO, Asia/Pacific at Aegis Media. FULL ARTICLE | | Viewpoint The 2008 Olympic Games will boost China's ad market by 22% to $35 billion this year, said Lucy Zhang, the futures director of GroupM's knowledge center in Shanghai. The surge in advertising spending in China is expected to continue after the games, due to buoyant domestic demand and increasing media costs. In 2009, China will record a 19.5% year-on-year ad expenditure increase to $42 billion. FULL ARTICLE | | Viewpoint Breakthrough advertising growth is on the 12-month horizon, catapulted forward by this year's spectacular Olympic performance, says Matt Brosenne, the international business director of CSM Media Research in Beijing. As the 2008 Olympic Games wind down, it is time to consider life and advertising after the Olympic Games in China. High expectations are warranted for strong advertising growth continuing through the end of 2008 and into 2009 as China's consumer fundamentals continue to improve. FULL ARTICLE | | Viewpoint China's post-Olympics media market is very much business as usual for the fourth quarter of 2008. Many non-Olympic related advertisers held back media activities during the whole Olympic period, in the lead up and during the games, to avoid the intense advertising clutter. There is no real sign of a significant hangover for the remainder of 2008, said Alex Abplanalp, the founder of China Media Consulting Group in Shanghai. FULL ARTICLE | | Breaking News Beiersdorf is expanding its Nivea division in China with Oxygen Power, a brand that is well established in Europe but is fundamentally different from other skin-care brands in China. Oxygen Power, at least for now, is not a skin-whitening product, making it a significant departure for Beiersdorf and its rivals in Asia. FULL ARTICLE | | Breaking News The new owner of Fila's trademark in China, Belle International Holdings, has launched the first ad campaign for the Italian brand specifically created for the mainland. Ads created by Bartle Bogle Hegarty in Shanghai cater to affluent Chinese who view sports as a socializing past time rather than a competitive pursuit. FULL ARTICLE | | Breaking News Coca-Cola Co. wants to expand its non-carbonated drinks business in China by acquiring Huiyuan, the mainland's largest producer of pure fruit juices, for $2.4 billion. Huiyuan "is highly complementary to the Coca-Cola China business," said Muhtar Kent, Coke's president and CEO. FULL ARTICLE | | Spotlight China's leading casual wear retailer, Metersbonwe, has created a website that helps Chinese teens and young adults mix and match and dress with style. The virtual dressing room is manned by virtual versions of three Taiwanese pop singers, Jay Chou, David Poon and Jessica Zhang. FULL ARTICLE | | Spotlight Pernod Ricard wined and dined about 3,000 elite consumers in Hong Kong earlier this month with Chivas Studio, the latest move by the French spirits group to shore up support for Chivas in Greater China, a key region for whisky sales. FULL ARTICLE | | | FYI 09.10.08 Coke Reviews Minute Maid Creative; DDB Guoan Wins "Made In China" Pitch; Alibaba Combines Taobao and Alimama |
Coke Reviews Minute Maid Creative; DDB Guoan Wins "Made In China" Pitch; Alibaba Combines Taobao and Alimama FULL ARTICLE | | People & Players Alan Yau has returned to Zenith Media as managing director of its operation in eastern China, working with advertisers such as Shanghai General Motors. He will also develop Zenith's network of offices in the region and grow new business in second and third tier cities in the region. FULL ARTICLE | | People & Players GroupM has appointed Chen Yi Mei as general manager of its Maxus division in Beijing. FULL ARTICLE | | People & Players McCann Worldgroup has appointed Benjamin Tsang as managing director of its event marketing arm Momentum. FULL ARTICLE | | > > Read All News at AdAgeChina.com | | | |  |  |  | Check Out the Latest Olympic Buzz Every Day Why China's Gymnastics Prince Will Laugh at Spain's Court Jesters For Most Sponsors, an Investment in the Games Is Worthwhile Every Pavilion Highlights Commitment to China Over one billion unique Chinese viewers watched some part of the Olympic Games on television between Aug. 8, the day of the opening ceremony, and Aug. 12. That's nearly 85% of China's total TV population. More | | | | | |
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