 | | | | Wednesday • September 10, 2008 | READ ALL NEWS AT ADAGE.COM | |
NEW YORK (AdAge.com) -- Even though Nina Garcia left both Elle and "Project Runway," she can still play a role in reality TV. "Running in Heels" is Marie Claire's answer to Elle's TV show, "Stylista." Premiering in March 2009, "Running in Heels" zooms in on the personal and professional lives of women who run the world of fashion-magazine publishing. Think "Ugly Betty" meets "The Real World."  FULL ARTICLE
| | CAMPAIGN TRAIL WASHINGTON (AdAge.com) -- There he goes again. The John McCain campaign has purchased another round of national broadcast advertising. Mr. McCain's team bought a package of ads on network news programming that started last Thursday and ran through the weekend. FULL ARTICLE | |
NEW YORK (AdAge.com) -- The CW network named Rob Tuck to supervise its sales and advertising efforts. Mr. Tuck replaces Bill Morningstar, the veteran TV-sales executive who has left the network to supervise ad-sales efforts at Major League Baseball's start-up cable network. FULL ARTICLE | |
NEW YORK (AdAge.com) -- NBC Universal said it would once again make its programming available via Apple's iTunes, roughly a year or so after removing its shows due to disagreements over pricing. FULL ARTICLE | |
NEW YORK (AdAge.com) -- With the fall TV season set to get under way, Ad Age TV Editor Brian Steinberg casts a critical eye on new and continuing series to help marketers determine which may prove to be the best showcases for their ads and products. This week, the focus is on Fox's "Fringe," a show the News Corp. network intends to support by running fewer ads and promos, a potentially intriguing economic model. FULL ARTICLE | | RASH REPORT NEW YORK (AdAge.com) -- "I'll be back" was Arnold Schwarzenegger's signature line in the original "Terminator." But now that macho has yielded to maternal, it's Sarah Connor's turn to turn the same phrase as she -- and Fox's "Terminator: The Sarah Connor Chronicles" -- returned after an uneven midseason. FULL ARTICLE | |
NEW YORK (AdAge.com) -- Those planning on attending next year's global Festival of Media won't have to worry about dropping a ton of money on water taxis to get around, now that organizers are moving the festival to Europe's new "City of Cool," Valencia, Spain. C Squared, producers of the festival, announced the move today, along with a new name, The Festival of Media: Valencia. FULL ARTICLE | | VIDEO NEW YORK (AdAge.com) -- Newsstands have never seen anything like Esquire's October edition. Its cover blinks. Meanwhile, its inside cover also features a blinking Ford ad. The digital enhancements are all a part of the Hearst publication's 75th anniversary as well as its attempt to pioneer a new magazine publishing concept. One hundred thousand of the battery-powered covers were hand-assembled by work crews in China and Mexico. Ad Age visited the Essex, Conn., company that managed those global production logistics. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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