FEATURE ARTICLE:
The State of CRMs: Benchmarks and Product Guide

Choices abound when we speak of how to make the most effective use of a CRM for your company. One could easily evaluate over 40 different CRM software packages with dozens of selection criteria. We decided that the best way to help you make critical decisions about CRMs was to get information and opinions from your colleagues and peers.

We set out to discover what CRM software our subscribers were using and how they were using it. We asked questions about user adoption and inter-departmental use. We asked what modules they were using and how their CRM was working with other software and even to what extent they were opening it up to use by customers, suppliers and partners. Then we asked about key benchmarks and best practices.

We heard a lot of things we knew (like how hard it is to get sales staff to USE the system), some things we could intuit (like data accuracy is an issue…garbage in, garbage out), but we also discovered a few things that surprised us (like just how few of you are truly recognizing the value of CRM).

Some of the key findings include: (Read More)

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