 | | | | Tuesday • September 09, 2008 | READ ALL NEWS AT ADAGE.COM | |
NEW YORK (AdAge.com) -- NBC Universal and Google said they would form a strategic partnership that would give the search-advertising giant access to TV-ad inventory on various NBC cable channels, a move that could be seen as a major victory in Google's quest to sell ad time in more targeted fashion and in a way that would have a TV network give up some of its control over the ad-sales process.  FULL ARTICLE
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NEW YORK (AdAge.com) -- "Fringe," a new sci-fi drama that has its debut Sept. 9 on Fox, relies on lots of farfetched ideas and spurious technologies as the basis of its stories. One intriguing notion the program will introduce isn't crazy at all. The show is expected to run all season with fewer ads than a normal network program, and Fox is charging more than usual for them. FULL ARTICLE | | | Family Drama, the CW Way Network Boss Dawn Ostroff Has Cause to Rejoice As 'Gossip Girl,' '90210' Take Off in the Ratings | Q&A LOS ANGELES (AdAge.com) -- While the CW has done a good job of developing buzzworthy shows -- from "Gossip Girl" and "90210" to "Aliens in America" and "Reaper" -- translating hype into ratings has proven a tougher task. Dawn Ostroff, president of entertainment for the CW, took a few minutes during a busy week to answer 10 e-mailed questions from Ad Age sibling publication TV Week. FULL ARTICLE | | VIDEO NEW YORK (AdAge.com) -- That major TV networks already provide ad-agency-like services to clients is a subject of no small concern for the ad-agency business. But the subject is rarely discussed openly. Which is what made author Brian Reich's remarks at a recent New York MIEG breakfast so interesting. He argued that marketers as well as consumers would be better served if TV networks took over the full functions of advertising agencies. FULL ARTICLE | | RASH REPORT MINNEAPOLIS (AdAge.com) -- It's been a colorful month, as the gold-, silver- and bronze-tinted Olympics on NBC made an immediate media morph into the red, white and blue bunting and balloons of the Democratic and Republican national conventions. So it's fitting as prime time pivots to the new fall season that the multicolored peacock kick it off with, well, a kickoff of the new NFL season and a win. FULL ARTICLE | |
NEW YORK (AdAge.com) -- Esquire began planning for its 75th-anniversary issue a year ago, and that's when it began to explore how to make the October issue a look into the future rather than a guide to the past. And it took 16 months to coordinate all of the processes and people who had to be involved to produce the first E-Ink cover and ad. FULL ARTICLE | | MEDIA PEOPLE NEW YORK (AdAge.com) -- Elizabeth Herbst-Brady was named to the newly created role of president at Magna, Interpublic Group of Cos.' media-management unit, starting Oct. 1. She returns to the agency side after two years of heading ad sales for 20th Television, a division of 20th Century Fox. FULL ARTICLE | | | What You Should Have Read, Sept. 9, 2008 |
US Weekly to Launch a Quarterly Spinoff
The Wall Street Journal reports that US Weekly's publisher, Jann Wenner is pushing ahead with a plan to expand the franchise. Next spring, Wenner Media plans to introduce a fashion quarterly designed to give readers a guide to dressing and primping like the celebrities who appear in the magazine's weekly pages. The planned launch is a nod to the success of People's StyleWatch, which began as a column in the magazine, expanded in 2002 to a twice-a-year special edition and in 2007 started publishing 10 times a year with its own editorial staff. StyleWatch this year raised its guaranteed circulation by 100,000 to 650,000 and now sells more copies on the newsstand than more established fashion monthlies like Elle and Vogue. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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