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Mon 1 Sept |
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Lack of Metrics Won't Stop Industry's Growth |
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Whilst industry commentators have set their minds on the need for measurable ROI and accepted metrics, it won't be the arrival of bullet-proof metrics that will really drive the next phase of industry growth. The avalanche has begun without it ..(read more) |
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Adfero Launches Tailored News Service |
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If digital signage networks are offering targeted audiences for targeted advertising messages, it is critical that they also fill their schedules with equally targeted content. The relevancy of basic news services for digital signage is however often a bit hit and miss ..(read more) |
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Tue 2 Sept |
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Mercedes Employs Kiosks In Hong Kong |
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Using a smart interface and a well-designed kiosk within a coffee shop, is a guaranteed head-turner in an image conscious city. This type of digital signage-based merchandising works because it employs the best of design and technology to impart those exact same key values of the brand ..(read more) |
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The Digital Signage Group Add 'SignageLive' |
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What this means is that Remote Media join a list of 11 other software providers that are also represented by TDSG. Whilst this is an interesting model for clients, it seems a little scary for the supplier. Remote Media's SaaS system is up against some of the best known SaaS products available ..(read more) |
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Wed 3 Sept |
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Neilsen Produces First Ever Out-Of-Home Viewing Figures |
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Nielsen has long been offering its program ratings for home TV viewing and this move to cover out-of-home is significant. The digital signage industry has long been arguing the case of growing out-of-home media consumption, and Neilsen's reports will serve to add real weight to these arguments ..(read more) |
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EnQii Breaks Into The Middle East |
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With the Middle East booming, many digital signage companies are seeking the right formula to break into the market. In each case there is the need to find a strong local partner - and in MoFakro, EnQii seem to have found a well connected operator ..(read more) |
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Thur 4 Sept |
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Vodafone To Roll Out In 200 Retail Stores |
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With sales packages changing all the time and strong lifestyle messaging surrounding handsets, mobile retailing has been one of the strongest sectors for digital merchandising solutions. What still seems strange is that a mobile teleco can't supply its own wireless broadband solution ..(read more) |
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Saturn Acquires Cinema Scene |
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With a third of the budget for blockbuster Hollywood films film typically beings spent on marketing - and significantly more being invested by retail companies in merchandising - the opportunity for providing digital marketing services into the cinema industry is enormous ..(read more) |
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Fri 5 Sept |
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Venice To Install Digital In St. Marks Sq |
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Even for the true believer, news like this does present a conflict. Digital billboards are many things, but sympathetic additions to historical monuments is probably at the limit. To gain acceptance in such a high profile location will require not only a big budget, but exceptional content and a brave media buyer ..(read more) |
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WalMart Commits To Massive 2nd Generation Roll Out |
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WalMart has committed to put retail digital signage at the heart of its business. Retailers around the world have been piloting, testing and playing with the concept of digital signage for years, but most are still looking nervously over their shoulders for someone else to follow. This move might just provide that momentum ..(read more) |
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