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The International Herald Tribune
IHT.com Tech Alert


Paris, Wednesday, August 20, 2008

Sponsors feel Liu Xiang's pain
When China's star hurdler limped off the field, it dealt a blow to the marketing plans of some marquee brands.

Apple issues software update for iPhone
One of the major attractions of the latest iPhone is its faster, third-generation Web connections. However, users around the world have complained about dropped calls and inconsistent Internet speeds.

Olympics draw women, and ads that target them
The large female viewership for the Olympics and the spate of spots intended for women are anomalies in TV sports.
- Michael Phelps, the major advertising vehicle

Thousands of U.S. students have data exposed in error
Princeton Review accidentally published the personal data and standardized test scores of tens of thousands of Florida students on its Web site, in the latest breach of Internet privacy.

Electronic Arts withdraws offer for Take-Two
Electronic Arts said Monday that it had withdrawn its $2 billion tender offer to purchase its smaller rival, ending a five-month long hostile takeover bid. Take-Two is asking Electronic Arts to reconsider.

Fox is allowed to press Warner over rights to 'Watchmen'
The dark heroes of Warner Brothers' "Watchmen," set for release next March, have a new problem on their hands: A U.S. judge here has ruled that they may belong to 20th Century Fox.

Different sort of trouble for "Girls Gone Wild" founder
The owner of the video franchise, who has been accused repeatedly of tricking girls to reveal themselves, says he has been duped by his accountant and could face 10 years in prison.

In the Olympics, TV still reigns
Despite the stream of online video, most people still catch the Games on television, a relief to media companies worldwide that spent a combined $1.7 billion for the right to televise the Olympics.
- Sponsors feel Liu Xiang's pain
- Michael Phelps, the major advertising vehicle
- NBC's $894 million bet on Beijing Games is paying off

Mobile boom in Africa a boon to ad agencies
A boom in mobile use across the region has attracted a flurry of investment from Africa and abroad. As competition heats up, the mobile business is turning into a bonanza for advertising agencies, too.

Dueling trade shows split Silicon Valley
Two-year old TechCrunch challenges 17-year-old Demo as venue where technology companies show their new products to venture capitalists and the media.

U.S. TV courts young viewers for election coverage
With polls showing a rise in primary-season ballots cast by voters under 30, media outlets are out to convert the newly energized voters into viewers.
- Like politics? Broadcast your view for only $6



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