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Hydration & Refreshment
Consumer values, attitudes and behaviours
"Many consumers lack education of which foods and drinks 'count' towards their daily hydration needs. Also, contradictory evidence regarding the impact of caffeine drinks on (de)hydration has added to this
confusion among consumers…"
Dear Colleague,
Consumers are more aware of the health benefits of staying hydrated and this is now impacting product choice. Drinking more water is one of the key lifestyle changes consumers have made to improve their health, however the refreshment trend as a whole has grown for a number of
reasons, notably its appeal to emerging consumer groups.
Hydration & Refreshment examines the key market trends and identifies new insights into behaviour. The detailed analysis of consumer values, attitudes and behaviours contribute to actionable recommendations from Datamonitor?s industry experts, offering practical strategies for
industry players.
Top reasons to order this report today...
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Understand the attitudes driving and inhibiting hydration & refreshment consumer needs and manufacturers' innovation efforts. |
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Improve your marketing by following best-practice guidelines enabling more effective targeting with on-trend products and relevant communications. |
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Get inspired by viewing best practice examples of effective innovation and marketing based on hydration and refreshment trends. |
If you have any questions regarding this, or any other report from our online report store, please feel free to email me.
I look forward to hearing from you.
Yours sincerely,
Hannah Toubkin
Sales & Marketing Manager
Drinks Business Review
T: +44 (0)161 238 4095
F: +44 (0)161 238 4141
contact@businessreviewonline.net
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| SPECIAL OFFER |
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Order Hydrations and Refreshment before 29th August and claim a special 10% discount.
See order form for details.
• Price: $2,025 (pdf)
• Published: May 2008
• Publisher: Datamonitor
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| HOW TO ORDER |
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Order by Fax
To place an order by fax, download our order form and fax back to +44 (0)161 238 4141
Order by Phone
To place your order by phone, or to discuss your research needs, please call me on +44 (0)161 238 4095
Order by Email
To register your interest in purchasing this report, email me today. |
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| OTHER REPORTS |
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Fiber & Whole Food Consumption Trends: Profitable Innovation Opportunities
Obtain a detailed understanding of consumer attitudes and behaviors towards increasing fiber and whole food consumption with this report.
Find out more...
Recessionary Consumers & Product Choice
Understand the key issues affecting consumers' FMCG consumption against the backdrop of a recession with this report.
Find out more...
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