 | | Taking the fundamental concepts of branding and updating them for the digital space, New York-based agency R/GA has launched its new Brand Design practice. Newly hired director of branding Marc Shillum will be leading Brand Design. Creativity recently chatted with Shillum and R/GA's North American CCO Nick Law to discuss the Brand Design back story, its unique offering, how the two parties connected and why Shillum found kinship with R/GA's "brand-down, customer-up" approach.
» Read more |  |  | | A Nike-inspired burger, the Chemical Brothers' global video project and a Playboy bunny who's making Olive Garden blush.
» Read more | | | |  | | | | 01 | Agency: BBH, London | | 02 | Agency: Wieden + Kennedy, Portland | | 03 | Agency: Mullen, Winston-Salem | | 04 | Agency: Hyper/Fallon, London | | 05 | Agency: Wieden + Kennedy, Amsterdam | | | 06 | Agency: Iris | | 07 | Agency: exposure | | 08 | Agency: Hub Strategy | | 09 | Agency: Wieden + Kennedy, Amsterdam | | 10 | Agency: McCann Worldgroup | | | |  | | A mythical creature finds alternative means of sustenance. There's no "I" in "team"...
Mind those chest pains.
Not your average pub team. This Olympics spot trades athletes and patriotism for a troll bearing gifts. A Kanye puppet sprints to victory. South African sprinter Oscar Pistorius dismisses conventional advice. The global design firm touts its first site overhaul in seven years. | | | | Check It Out | | | |
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