Microsoft Partner Program Global Newsletter Team

August 12, 2008

Virtualization used to be a next-generation idea. Now it’s a reality. And it’s driving business into the next generation. Desktop to data center, your customers want help protecting business continuity, cutting IT costs, getting more from what they already have, and centralizing infrastructure management. Not to mention reducing energy costs. They just need some assistance getting started. Read on to find out how you can make the most of this opportunity.

Microsoft Partner Program Global Newsletter Team

Using Familiar Technology to Reach a Broader Market

Everyone wants a more efficient IT infrastructure that drives business agility. But some of your customers may be nervous about implementing virtualization technology—whether for servers, desktops, or applications. They wonder: What will it cost? Will it be hard to manage? And is the change really worth it?

This is your opportunity to show customers how they can rapidly gain from virtualization—by using products they’re already familiar with to consolidate and manage their infrastructures. You can outmaneuver the competition by offering end-to-end capabilities that enable customers to start out slowly—or go big. Capabilities already built into widely adopted server operating systems.

The payoff for partners can be enormous. For example, Sporton Lab won favor by reducing customer IT costs by 70 percent. As you grow your virtualization business, use the benefits of your Partner Program membership to reach more customers. Explore training opportunities and find customer-ready sales materials. Stay on top of new developments in this growing market to ensure you’re well positioned to profit.

	Learn more about Microsoft virtualization products at the September 8 launch event.
	Download tools and detailed guidance to accelerate your virtualization solution delivery.

	Drive Revenue and Customer Satisfaction When you add a Microsoft Certified Professional to your team, you can improve overall performance. Save on exclusive training opportunities.
	Accelerate Windows Vista Sales Strengthen your business case for Windows Vista operating system upgrades. Demo toolkit includes a script, sample content, preinstalled applications, and preconfigured user accounts. Burn your own bootable DVD today, install it on your PC, and use it to deepen your sales conversations.
	Explore New CRM Opportunities Find out how you can add services and solutions to customer relationship management (CRM) systems built for entrepreneurs. And build credibility for your team with two new certification areas that can help you grow your practice.

•	Download the Microsoft SQL Server 2008 release candidate.
•	Access the new Windows Essential Business Server 2008 technical library.

The latest info and quick access to resources.

•	Use prebuilt, customizable demos aligned to small and midsize campaigns to close deals faster.
•	Acquire and retain more customers with new customer-ready marketing materials.
•	Watch a WPC breakout session to learn which server to recommend to small and midsize customers.
•	Find out how hosting solutions credentials can help build your business.

Find worldwide Volume Licensing promotions

Visit the Microsoft Partner Program Portal.

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Partner News: Virtualization--Simply Profitable