Today's Stats Article
Do You Have Email List "Shrinkage"?
What's the story with subscribers who don't open or click?
You may be losing up to 30% of your list to "churn" every year,
and another 30% may be inactive from "fatigue".
Find out how to rescue your list! Sign up for a free demo
and download our new guide
"Relationships: A Guide to Acquiring and Retaining
Email Subscribers".
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Elsewhere on the ClickZ Network...
Pre-Roll Wins Out When Budgets Shrink
[August 12, 2008] Video ad firms say when times get tough, advertisers seek out
tried-and-true formats, including pre-roll.
Return Path Acquires Habeas
[August 12, 2008] E-mail reputation management firms Return Path and Habeas merge.
Senate Candidate Web Ads Take Cues from McCain, Obama
[August 12, 2008] Democrats Mark Udall and Mark Warner, and Republican
Senator Mitch McConnell have placed online ads influenced by the Presidential hopefuls.
Advertising Placements by Industry and Top Sponsored Links, June 2008
[August 12, 2008] The number of ad impressions by industry
and sponsored link impressions by the top placing companies in June 2008.
Study: Publishers Slashing Prices to Dump Excess Inventory
[August 12, 2008] Publishers turn to ad networks to sell 30 percent of
all ad impressions in 2007, up from 5 percent in the prior year.
Driving Offline Sales via Online
[August 12, 2008] Tips for showing the marketing value of an e-commerce site and ensuring your
offline sales team is in sync with the online customer.
Online Event Advertising
[August 12, 2008] While your next event may not be as massive as the Beijing Olympics, follow some of
these tips and you're event will certainly be a winner
An Update on Web 2.0
[August 12, 2008] A McKinsey survey points out high expectations, many mistakes, and low satisfaction for Web
2.0 in corporate America.
Strategies for Making Video Ads Go Viral
[August 12, 2008] At what point does a seeding strategy make a viral video just another
form of interruptive advertising?
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