Friday - August 1, 2008
» Online Publishing
How to Work Effectively With Your Tech Team
Written by Lee Huang
Marketers don't have to become programmers, but they should have a clue about the technology running a digital operation. First in a series.
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» Video, Rich & Streaming Media
Stumbling Into Online Video
Written by Dorian Sweet
When is it time to take the jump and move beyond "digitized" offline marketing?
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» ROI Marketing
A Guide to Common Testing Challenges
Written by Bryan Eisenberg
Does testing feel like rocket science? Here's how to identify some roadblocks to success.
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» What's The Buzz?
Brand-on-Brand Advertising
Written by Rebecca Lieb
Brand advertising. It works better on branded content.
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Monday - August 4, 2008
» Search Results
Why the End is Nowhere in Sight for Google
Written by Julie Batten
Google rival Cuil may be cool. But reports of Google's future demise are greatly exaggerated.
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» The Leading Edge
Why Social Marketing Nirvana Escapes our Reach
Written by Sean Carton
Nothing personal, but people don't want to come to your corporate Web site to make friends.
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» Digital Game Advertising
Gamer Get Your Gun
Written by Kevin Carney
How the Pentagon uses digital games to build tomorrow's military.
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» E-Mail Marketing
Lessons from The Andre Agassi Charitable Foundation
Written by Jeanniey Mullen
The launch of this year's Email Experience Council's Nonprofit Initiative underscores three key concepts you should consider when undertaking any new e-mail marketing initiative.
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Tuesday - August 5, 2008
» Online Video Advertising
Examining Analytics Across Multiple Online Platforms
Written by Andreas Roell
How can digital advertisers get a holistic view of an entire campaign across multiple platforms?
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» Agency Media Strategies
How to Optimize an Ad Campaign on the Fly
Written by Harry Gold
Tips for making real-time decisions -- and getting personal with your campaign and its team.
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» Analyzing Customer Data
Where Web Analytics Tools are Headed
Written by Neil Mason
A look at Omniture's updated product roadmap and other trends involving analytics vendors.
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Wednesday - August 6, 2008
» Search Engine Marketing
Diagnosing Search Issues from the Query Box, Part 2
Written by Erik Dafforn
Additional ways to use query operators to gauge your site's presence.
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» Behavioral Marketing
Hearing out Behavioral Marketing's Critics
Written by Elyse Tager
As technology becomes more refined, how will marketers and vendors address consumer concerns about privacy?
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» B2B E-Mail Marketing
Who Says People Don't Respond to Long E-mail Copy?
Written by Karen Gedney
Testing with some clients turned up an intriguing trend. Learn more.
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Thursday - August 7, 2008
» Actionable Analysis
Tips for Collaborating with UX, Creative, and Marketing
Written by Shane Atchison
It's not 1993. Put aside those adolescent stereotypes.
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