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Inside AdWords
http://groups.google.com/group/inside-adwords?hl=en

inside-adwords@googlegroups.com

Today's topics:

* Announcing Google Insights for Search - 1 messages, 1 author
http://groups.google.com/group/inside-adwords/browse_thread/thread/d53ead5a16e1a0e5?hl=en
* AdWords system maintenance on August 9th - 1 messages, 1 author
http://groups.google.com/group/inside-adwords/browse_thread/thread/d477e5ddf1c036c4?hl=en

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TOPIC: Announcing Google Insights for Search
http://groups.google.com/group/inside-adwords/browse_thread/thread/d53ead5a16e1a0e5?hl=en
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== 1 of 1 ==
Date: Tues, Aug 5 2008 9:02 pm
From: Inside AdWords crew


In June, we updated Google Trends with numbers and the ability to
download results to a spreadsheet. We received a lot of great feedback
from agencies and advertisers on how they're using the new version;
from identifying new growth markets to optimizing their Google AdWords
campaigns.We have Elan Dekel and Niv Efron to tell us about a new tool
for fans of Google Trends:Today, we're launching Google Insights for
Search, a new product designed with the advertiser in mind. It provides
more flexibility and functionality for advertisers and marketers to
understand search behavior, and adds some cool new features like a
world heat map to graphically display search volume and regional
interest.Like Google Trends, you can just type in a search term to see
search volume patterns over time, as well as the top related and rising
searches. You’ll also have the ability to compare search volume trends
across multiple search terms, categories (commonly referred to as
verticals), geographic regions, or specific time ranges.Let's take the
example of entering the term apple. You'll notice that the majority of
top related and rising searches are associated with the brand
Apple.(Click the image for a full-size version)Google Insights for
Search allows you to filter this query by the Food & Drink category,
resulting in a dramatically different view of search volume trends and
related searches of apple, the fruit. You can also use this filter to
compare search terms with the category (for example, apple compared to
the Food & Drink category).(Click the image for a full-size
version)This is just an example to get your ideas flowing. If you love
Trends, we hope you’ll fall in love all over again with Google Insights
for Search.You can get started at the Google Insights for Search
homepage, and, just a note, you'll need to sign into your Google
account to see numbers or download results to a spreadsheet. You can
also take a look at more examples of how you can use Google Insights
for Search. As always, we love to hear your feedback about the tool and
the insights you discover.Posted by Trevor Claiborne, Inside AdWords
crew

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Posted By Inside AdWords crew to Inside AdWords at 8/05/2008 07:03:00 PM




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TOPIC: AdWords system maintenance on August 9th
http://groups.google.com/group/inside-adwords/browse_thread/thread/d477e5ddf1c036c4?hl=en
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== 1 of 1 ==
Date: Wed, Aug 6 2008 2:48 pm
From: Inside AdWords crew


On Saturday, August 9th, 2008 the AdWords system will be unavailable
from approximately 10 a.m. to 2 p.m. PDT, for maintenance. While you
won't be able to sign in to your accounts during this time, your
campaigns will continue to run as usual.AdWords system maintenance
typically occurs on the second Saturday of each month from 10 a.m. to 2
p.m. PDT.We'll continue to update you via the blog as we always have,
but please make note of the August 9th date and our scheduled
maintenance further down the road.Posted by Trevor Claiborne, Inside
AdWords crew

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Posted By Inside AdWords crew to Inside AdWords at 8/06/2008 02:47:00 PM



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