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Company Profiles
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Are you looking for a large collection of Wholesale Suppliers,
Importers, Distributors, Liquidation and Closeout Specialists?
If so, make sure you look into the NMOA
Professional
Wholesale Resource Guide.
This 4-in-1 directory has been hand compiled over the years to put
all types of wholesale resources at your fingertips.
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E-mail vs. Direct Mail
A controversy is brewing within the marketing community.
Depending on who you talk to or which articles you read,
people have strong opinions on what is more effective—direct
mail or e-mail.
There are valid points to be made on both sides of the
argument. Some in the marketing industry think direct mail
is dead due to rising postage costs and the assumption that
Americans today rarely read direct mail. Other marketing
professionals disagree saying it is e-mail marketing that
cannot survive due to spam filters, impatient consumers and
inept email marketing practices.
With the evolution of internet marketing and advanced,
personalized landing pages, an increased number of marketers
are beginning to reallocate advertising dollars in favor of
sending more marketing messages via e-mail. This is aided by
the perception that e-mail marketing is less expensive and
more relative to today’s lifestyles.
The reality is that a successful campaign encompasses...
Click here to read the full story! |
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Contact
me…Please!
Periodically, I get together with a couple of good friends I
knew from high school and go into a recording studio across
from the Count Basie Theater in Red Bank, NJ (near the famed
Jersey shore) to play songs that were relevant in our teens
and then hang back afterwards to watch the engineer work his
mixing and mastering magic behind the console. Now, the
console features an elaborate equalizer that is used to
control, individually, a number of different frequency bands
in the recording system, which is used to fine-tune the
sound (not altogether different from what you’d find in a
home stereo system).
The foregoing reminds me a lot of what Contact Optimization
can do for the marketer. That is, to make the best decisions
regarding what eligible customers get access to your
campaigns through the measurement, arrangement and
rearrangement of various promotional, product and individual
inputs—getting closer to that fabled market of one.
Click here to read the full story. |
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Special Limited Time Offer for
Direct Marketing Digest
One Year Subscription -- Half Price
Direct
Marketing Digest can help you be more successful in your
business! Direct
Marketing Digest is a larger than average Newsletter
that provides you the small business owner and entrepreneur
with practical business building information in the areas of
advertising, direct marketing and publicity. We strive to
give you
practical instruction that can be put to use immediately
to grow your business.
We work to present this information in easy to understand
language that does not require a PhD to figure out.
The corner stone of each issue of Direct Marketing Digest is
an
exclusive in-depth interview with the founder of a
successful direct marketing related company. These
interviews are titled, “Direct Marketing Success Stories.”
Hear it right from the horse’s mouth!
In each success story interview
we ask the
company founder over 30 success revealing questions!
To get the full details, Click here! |
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Two-Gether Marketing ... with
Attitude
"It's amazing how much my parents learned between my 16th
and 21st birthdays."
A quote from Mark Twain. You undoubtedly get the message. We
learn more than we know we learn from others. This is part
of what I've learned.
Marketing, Direct Marketing and Sales are disciplines that
require team work. My phrase for it is "Two-Gether
Marketing".
As we must work "Two-Gether". You and me, marketing and
sales, outside and inside, the client and supplier.
Here is a list of 16 ideas the Ray Jutkins marketing team
follows in working with businesses around the world. Select
the ideas that work for you, adopt them or adapt them...and
use them as your own.
Click here to read the full story! |
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Please share this email with
others you know in business.
The larger our network gets, the more opportunities become
available for all involved. Also, don't forget to join one
of our
Direct Marketing Networking Groups in Your Area, click here
for your state.
Make it part of your Web 2.0 strategy today! It's FREE.
For upcoming direct marketing seminars, tradeshows, and
other educational opportunities, check:
www.DirectMarketingEvents.com
List your DM events at no charge, compliments of NMOA. |
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New Products--Wholesale Only |
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