1. Professional Services Firms: Brand Thyself - Make it Rain: A Column by Erica Stritch
2. 6 Keys to a Terrible Professional Services Marketing Strategy (Part I) - by Mike Schultz
3. The #1 Strategy for Reaching Your Unreachable Sales Goals - by Jill Konrath
4. Sleep-Inducing Slides: 5 Simple Rules for Creating Captivating Presentations - by Michael W. McLaughlin
5. A Tale of SEO Success from a Solo Practitioner - by Jonathan Kranz

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Professional Services Firms: Brand Thyself - Make it Rain: A Column by Erica Stritch

There's a lot of advice regarding fee structures for professional services and there are a lot of people who claim to know it all. But, if I were to boil it down to give only one piece of advice to maximize your fees, it would be to build your brand. And that doesn't mean you have to be as large or well known as Accenture or McKinsey. Click here to continue.

6 Keys to a Terrible Professional Services Marketing Strategy (Part I) - by Mike Schultz, Publisher

There must be a secret primer out there on how to build terrible marketing strategies. I've come across so many that have failed for similar reasons, I figure everyone must be in the know except for me. Since this secret codex still eludes me, I am compelled to seize this moment for posterity and codify the process. Click here to continue.

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The #1 Strategy for Reaching Your Unreachable Sales Goals - by Jill Konrath, Contributing Editor

Sometimes it's just plain tough to get sales. There could be a hundred valid reasons: aggressive competitors, the economy, ornery clients, etc. Or, the problem could be self made. It doesn't much matter though when your goals seem unreachable. So, if you're stuck or have an audacious goal, what can you do? Click here to continue.

Sleep-Inducing Slides: 5 Simple Rules for Creating Captivating Presentations - by Michael W. McLaughlin, Contributing Editor

We've all snoozed through one of those seemingly endless presentations with dozens of indecipherable slides. No one wants to lull an audience to sleep, but it happens, especially for consultants, who create slides for nearly every presentation. The good news: some simple rules can help you powerfully get your point across. Click here to continue.

A Tale of SEO Success from a Solo Practitioner - by Jonathan Kranz

I am not an expert on search engine optimization nor do I aspire to be one. Like most service providers, I'm often too busy tending to client needs to tend to my website or to bother mastering complex IT stuff. And yet...I've used SEO to more than double my web traffic over the last few months. If I can do it, you can too. Click here to continue.