Small Business Brief and Search Engine Guide Present
Small Business Marketing Unleashed
Hello everyone!
Summer is coming to a close, which means our second Small Business Marketing
Unleashed (SBMU) event is just around the corner.
Half the seats for SBMU are already taken, and you've only got a few more weeks to snag the awesome early
bird price of $750. (a $225 savings off the regular price.) We understand that's a lot of money for
small businesses to spend, but we also know from speaking to past attendees that it's worth every penny.
That said, we firmly believe in the idea of "try before you buy" so we're offering you a free one hour
preview of the type of content you'll get at SBMU.
If you've debated attending SBMU, but weren't sure if the content and teaching style would be a good fit
for your company, take some time to watch a full hour
of Jennifer Laycock's Viral Marketing workshop. (If you like it, don't worry, she'll be
revamping the entire presentation with new material before the fall show.)
That's not the only great content you'll get at the show either. We've added two new speakers, two
new general sessions and seven (count 'em, SEVEN) new workshops. We've already had quite a few SBMU
alumni sign up to attend for a second time. Come join them at
what's being called one of the best small business marketing conferences around.
Rachel Phillips
Business Development Manager,
Search Engine Guide
Jennifer Laycock
Editor-in-Chief, Search Engine
Guide
SPEAKERS
A SAMPLING OF OUR SESSIONS
The days of flipping through a big fat yellow book to find a local business are quickly coming to a close. After
all, why settle for a simple phone number when an online search can also net you menus, pricing, hours and consumer
reviews? In this workshop, Matt will walk attendees through the most popular local search engines and will show you
the best ways to leverage them to promote your business online.
Social media marketing is one of the most talked about online marketing tactics of 2008, but does social media
really work? Take a walk through the social media marketing landscape and get solid tips on making this medium work
for you. Find out why Jen abhors the term "social media marketing" and instead pushes for you to
understand the value of social media conversations.
From title tags to keywords to navigation and nofollow, learn about the different things search engines look for on
your web site and how to give them the type of content they're looking for. This workshop will look at the most
common mistakes site owners make and will include worksheets you can use to give each and every one of your pages
an update when you get home.
Analytics are a gold mine of information, just waiting to be uncovered. The results of your campaigns,
effectiveness of the website, and the efficiency of your rankings can all be measured with a good analytics
program. Unfortunately, too many small business owners make decisions about the sites without understanding how
customers use it. This session aims to help you understand that analytics is not about numbers, but about
customers.
Learn how to get the most bang for your buck from each of the major paid search engines by choosing the right
keywords, writing relevant ads and optimizing your landing pages. Christine will share the simple tweaks you can
make to dramatically cut your average cost per click while increasing your sales so you have the best chance
against companies with much deeper pockets.
Make no mistake, brand matters--no matter the size of your business. After all, branding doesn't require a big
budget...just BIG ideas. Whether your company targets consumers or professionals, a strong brand is your single
best shot of making sure your business stands out, stands apart, generates high sales and has staying power. In
this session, CK will walk you through the What's, Why's and How's of creating and maintaining a
compelling, unique brand--and explain how to develop brand programs that leverage old media and new.
While there's no doubting the value of using things like search and social media to help traffic come to you,
it's also essential to learn how to keep and communicate with your customers in the long run. One of the best
ways to do this is through ongoing email marketing and email newsletters. Learn the ins and outs of building (or
buying) a list, avoiding spam filters, crafting your message and increasing conversions.
CONFERENCE NETWORKING
 Charity Speed
Networking Unleashed!
Sunday, September 21st - 7pm to 11pm
There are two things we know for sure about networking events; they're often boring and it can be hard to
start a conversation. We're planning our Charity Speed Networking event at
COSI, the Center of Science and Industry in Columbus. Now, we know in many parts of the country, science
museum = boring, but not here in the Buckeye state. COSI is a science museum, but it's also a big giant
playground of crazy amounts of fun. If Mr. Wizard met Mickey Mouse and they put their heads together, they
still wouldn't have come up with a place as fun as COSI.
RSVP to Vickie Evans to reserve your spot.
Game Night Unleashed!
Monday, September 22nd - 6pm to 10pm
We'll spend most of Monday stuffing your brain, so we felt it was only fair to spend Monday night stuffing
your stomach. That's why Will Scott and the great team at Search Influence are hosting Game Night Unleashed! Join
us on the private patio of the beautiful Polaris Grill, a short walk from the conference center and hotels. There
we'll treat you to a fabulous three course meal, an open bar and some classic games to spark
conversation and fun. We know you want to run up to your room at night and work, but trust us, you don't want
to miss this.
(Event open to conference pass holders only.)
Why not start networking before the show?
Facebook Event Page for Small Business
Marketing Unleashed
Planning on attending the show but want to know a little more about the
other attendees? Check out our Facebook group and add
yourself to the list of attendees. Check out the other attendees, add them to your friends list and come prepared
to track down your new pal at the show.
 Flickr Group for Small Business Marketing
Unleashed
Join up and share your pictures from the Small Business Marketing
Unleashed event.
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© Copyright 2008 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX
77095
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