 | | | | Tuesday • August 05, 2008 | READ ALL NEWS AT ADAGE.COM | |
NEW YORK (AdAge.com) -- There's a fight brewing over the lightweight, wicking apparel technology known as Dri-Fit -- but the battle is about search marketing and the right to bid on trademarked terms.  FULL ARTICLE
| | Al Ries on Marketing The rampant proliferation of flavor variations has a downside. Consumers are getting confused. A number of research studies have shown that the more choices a consumer has, the more likely that consumer will be unhappy with the choice he or she does make. (The only people who are getting excited about the proliferation of product flavors and variations are the VPs in charge of slotting fees.) FULL ARTICLE | |
BATAVIA, Ohio (AdAge.com) -- Speculation is mounting that the chieftains of two of the world's biggest advertisers, Procter & Gamble Co. and Unilever, are laying plans to step down. Neither company will confirm or deny the chatter, and both have pointed to strong succession plans in place. FULL ARTICLE | | CMO Strategy In writing my book "BrandDigital," it was fascinating for me to see the knowledge gaps between those who did and didn't know how to make sense of the latest digital branding opportunities. FULL ARTICLE | | | Creativity Weekly Top 5 HBO Serves Up 'True Blood'; Guinness Turns on the Lights; Life Lessons From a Film Festival and Other Work | Watch the Videos In this week's episode of Creativity's Top 5, HBO serves up bloody intrigue for a new series; ESPN takes its promos live and unscripted; Guinness lights up an ordinary office building to look like a fresh pint; a Czech film fest passes on a life lesson; and Damon Albarn and Jamie Hewlett reunite for a BBC Olympics spot based on a storied Chinese tale. FULL ARTICLE | |
NEW YORK (AdAge.com) -- Those elevator screens your can't avoid on your trek to and from the office are about to start following you back to your desk. Gannett's Captivate system, which reaches about 2.6 million riders daily, has launched seven blogs and is revamping its website to work in tandem with its elevator screens. The goal of the project is to make the elevator network capable of interacting with its viewers. FULL ARTICLE | | The Big Tent Edye Deloch-Hughes' must-read post on her blog, Black Copy, describes her first attempts to get into the business way back in the, uh, early '80s -- you know, after the first storm following the civil-rights movement and the first New York City Commission on Human Rights investigation fizzled away and was forgotten by all those people who promised to do better. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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