Thursday • July 31, 2008 | READ ALL NEWS AT ADAGE.COM

Mother Says to Eat Your Soup (and Hum a Tune too) Fresh off Movie Success, London Agency Creates Branded Musical for Pot Noodle

LONDON (AdAge.com) -- When the minds at Mother, London, were noodling around with a TV campaign for client Unilever, it occurred to them: Why not take the premise and adapt it into a musical comedy for its brand, Pot Noodle?

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Unilever's Degree Nabs Starring Role on Sci Fi Channel 'Eureka' Provides Ideal Vehicle for Deodorant Placement

NEW YORK (AdAge.com) -- Although Sci Fi's roster of futuristic and supernatural shows such as "Battlestar Galactica" and "Ghost Hunters" doesn't seem like a natural fit to integrate brands, the network's marketing team was nevertheless able to give Unilever's Degree deodorant a featured role in the third season of its hit dramedy "Eureka."

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Trying to Make the Leap From Reality TV to Reality Bravo Partners With Talent Agency Pangea to Rep Contestants of 'Next Top' Crowd

LOS ANGELES (AdAge.com) -- These days, with so many reality contestants and such limited evidence that they can become lasting successes, the greater peril for the stars of these shows is being plunged back into off-camera obscurity before building out a personal brand of any sustainable sort.

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Macy's Sticks With Celebs for Birthday Pics Retailer's Ad Efforts With Trump, Aguilera, Others Expands With Celebratory Campaign

NEW YORK (AdAge.com) -- Macy's, which has had success with its celeb-studded commercials for several seasons, is launching a new campaign combining stars and iconic Macy's events.

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Rolling Stone, MTV ... Epic Fu? Where Is Web Video's Rolling Stone? One Couple Thinks They're Building It

Ad Age Web Video Report

Epic Fu is a web-video show that canvasses the web to deliver news on internet culture. Its creators have talked to TV networks, but prefer the freedom of the web for now.

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Brands Are the Stars in New Slew of Online Instructional Videos TouchStorm's Howdini, Google's Howcast Turn Highly Searched-for Info Into Branded How-to Clips

Digital

NEW YORK (AdAge.com) -- A new breed of media companies is attempting to translate highly searched-for information into branded how-to video.

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Kaline Out at Ford Global Media Manager Had Been With Automaker for Over a Decade

DETROIT (AdAge.com) -- Mark Kaline, the high-profile global media manager of Ford Motor Co., left the automaker this week, according to execs close to the matter. Mr. Kaline is a casualty of Ford's latest move, announced in June, to cut its white-collar staff by 15% by Aug. 1.

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Media agency Rubin Postaer and Associates, or RPA, is officially going Hollywood.

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Top 10 Best-Selling Video Games June 2008

Data

LOS ANGELES -- Konami Digital Entertainment's "Metal Gear Solid 4: Guns of the Patriots" was the top video game in June.

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