 | | | | Thursday • July 31, 2008 | READ ALL NEWS AT ADAGE.COM | |
LONDON (AdAge.com) -- Asda, a U.K. supermarket chain owned by Wal-Mart Stores, is using its retail muscle to demand changes to distribution deals with magazine publishers, including a request for free space in magazines. An e-mail sent out to magazine distributors last week asked for two pages of editorial or advertising space each month in titles to be chosen by Asda, but the company later said that using the word "editorial" was a mistake.  FULL ARTICLE
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DETROIT (AdAge.com) -- Mark Kaline, the high-profile global media manager of Ford Motor Co., left the automaker this week, according to execs close to the matter. Mr. Kaline is a casualty of Ford's latest move, announced in June, to cut its white-collar staff by 15% by Aug. 1. FULL ARTICLE | |
This is a glorious era for unabashed fantasy football dorks -- all 21 million or so of us, according to the Fantasy Sports Trade Association. What this means to you, fair marketers of fizzy domestic beer and seductive body sprays that smell like Windex and leave chemical burns in their wake, is that you know exactly where to find your target audience between August and December. FULL ARTICLE | | RASH REPORT MINNEAPOLIS (AdAge.com) -- Maybe the reason viewers like ABC's "Wipeout" so much is that the absurd obstacle course reminds them of their TV viewing. As Tuesday prime time showed, viewers these days jump from network to cable and back again. And when they're watching network TV, they often create their own schedule grids. FULL ARTICLE | | VIDEO NEW YORK (AdAge.com) -- The declining state of investigative reporting in American newspapers and other traditional media worries Google CEO Eric Schmidt. In his stage appearance at the recent Ad Age Madison & Vine conference, he surprised many with his lament that investigative journalism was fading along with the newspaper industry that once championed it. He cited thin journalism from the long war in Iraq as proof of the problem. FULL ARTICLE | | DIGITAL NEW YORK (AdAge.com) -- Like nature vs. nurture, the debate between targeting content or audiences is something of a philosophic argument in the marketing world. Some people believe targeting audiences is what matters most -- regardless of where they are browsing online; others believe that the quality and context of the website on which a consumer is targeted matters. FULL ARTICLE | | CMD Global's Idea of the Week Westin Hotels & Resorts has set up special retreats in the heart of four of the continent's biggest cities, London, Madrid, Milan and Paris, to enable passersby to boost their mental energy by tackling a puzzle or two. Westin-branded Sudoku Sanctuaries enable visitors to sit on a raised wooden platform surrounded by plants and unwind by solving the popular logic puzzles. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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