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Some Business Plus titles coming in 2009…
DO IT YOURSELF HEDGE FUNDS:
Everything You Need to Make Millions Right Now
by Wayne P. Weddington III (January)
is an authoritative and easy-to-understand financial guide for the average investor to get in on the lucrative world of hedge funds.
THE WALLSTRIP EDGE:
Using Trends to Make Money—Find Them, Ride Them, and Get Off
by Howard Lindzon (February)
is from the creator of the internationally popular website Wallstrip.com and teaches readers how to profit from Lindzon's straightforward investment philosophy of trendwatching. Wallstrip.com
THE RICHEST MAN IN TOWN:
The Twelve Commandments of Wealth
by Randall Jones (May)
is a definitive exploration and prescriptive investigation of the key common traits of the wealthiest people in your town.
SIX PIXELS OF SEPARATION
by Mitch Joel
(Fall 2009)
teaches entrepreneurs and individuals how to have a global audience and consumer base in a world where we're all connected, focusing on how technology is empowering individuals to build personal brands that will rival the biggest of corporate brands.
Twistimage.com
GOT A GOOD BUSINESS BOOK?
Whether it's management, career advice, personal investing, sales and marketing, or even downright quirky, if it has real bestseller potential, please send it along.
Feel free to contact Publisher and Editor-in-Chief of Business Plus Rick Wolff or his editorial colleagues: Diana Baroni, Leila Porteous or Tracy Martin.
We're eager to have your authors join the winning Business Plus team!
Business Plus
has published more than 25 New York Times, Wall Street Journal, and BusinessWeek bestsellers!”
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Welcome to the Business Plus Report.
Our mission statement at Business Plus is very clear—we want to publish the very best business titles we possibly can, and our track record speaks for itself.
Some of our prestigious authors include Jack Welch, Robert Kiyosaki, Dr. Robert Sutton, Coach Mike Krzyzewski of Duke University, Capt. Mike Abrashoff, Don Phillips, Doug Andrew, Harry Beckwith, Lois Frankel, and many other top best-selling business authors.
This quarterly newsletter has been specifically designed to let you know what new titles we're publishing in the months to come. Please take a moment to take a look, and of course, we're always eager to hear from you.
Rick Wolff
Editor-in-Chief and Publisher
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GLOBALITY: Competing with Everyone from Everywhere for Everything
by Harold L. Sirkin, James W. Hemerling and Arindam K. Bhattacharya
"…their insights into the competitive battle in emerging markets are (so) keen."
—New York Times
"(A) bold, well-reasoned book….Vibrant case studies enliven this book, which will appeal to businesspeople and those simply trying to understand why the world of business is suddenly so different."
—Publishers Weekly
Globalization is about Americans outsourcing product development and services to other countries. Globality is the next step, where rapidly developing economies from around the world are now competing with us head to head—changing the economic climate in unprecedented ways. Over the past five years, Sirkin, Hemerling and Bhattacharya of the Boston Consulting Group have completed an exhaustive study of more than 3,000 companies operating in the new emerging market economies of China, India, Brazil, Mexico, Russia and Eastern Europe.
Take the "Globality Smarty Pants" quiz
Watch the GLOBALITY video
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DOING BUSINESS IN 21st CENTURY INDIA: How to Profit Today in Tomorrow's Most Exciting Market
by Gunjan Bagla
It's the second fastest growing economy in the world and all eyes are on it. But buyer (or seller) beware—India isn't simply "the new China". It's a vast country with a rapidly expanding middle class that is eager to acquire Western conveniences. But with great opportunity comes great challenge: significant cultural differences combine to create a unique and demanding business landscape for Western companies and individuals to overcome. Gunjan Bagla is the founder and principal of Amritt Ventures in Los Angeles.
www.business-in-21st-century-india.com
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BRANDING ONLY WORKS ON CATTLE: The New Way to Get Known (and drive your competitors crazy)
by Jonathan Salem Baskin
When was the last time you bought or consumed a product because of its branding? Maverick marketing expert Jonathan Salem Baskin declares that branding is quickly becoming obsolete, and he provides compelling business advice on how to thrive in a world where branding has more to do with consumer behavior than catchy logos and silly taglines.
Jonathan Salem Baskin is the principal of Baskin Associates. He has led some of the most successful marketing campaigns in recent history, working with Nissan, Blockbuster, Apple, and GE. See more at Dim Bulb
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From Grand Central Publishing...
CALL ME TED
by Ted Turner with Bill Burke
The absolutely candid autobiography of one of the world's most successful, unique, and outspoken personalities of our time. Ted Turner tells his amazing story as only he can—you can practically hear his distinctive Southern twang on every page. A shrewd businessman, an outspoken maverick, and a generous philanthropist, Ted Turner's story is the stuff of legend. But what drives him? Where did he get such a powerful will to succeed? What has he learned over his illustrious life? Never before has the controversial businessman shared his personal story. Here, for the first time, he will.
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