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The International Herald Tribune
IHT.com Tech Alert


Paris, Tuesday, July 29, 2008

Spielberg turns to India
Reliance ADA Group, a Mumbai conglomerate, lured DreamWorks and Steven Spielberg with a deal to give the team $550 million to form a new movie company.
- India's new partnership: Bollywood and hip-hop

Luxury brands discover social networks
The possibility of blending entertainment and marketing and spreading it through chain letter-style links has gotten many marketers excited about social networking.

Snoop Dogg brings U.S. hip-hop to Bollywood
The rapper makes his Indian debut this summer with a guest appearance on the title track of the Bollywood movie, "Singh Is Kinng."
- Spielberg turns to India

Deal gives China Telecom entry to mobile market
China Telecom, the largest Chinese fixed-line carrier, said Monday that it would pay more than $8 billion to use its parent's newly acquired wireless network for the next three years as it entered the mobile market.

Electronics rivals joining forces in Japan
The new way of doing business, marked by a series of industry alliances that have taken shape in recent months, is one of the most visible signs of an overdue shake-up of Japan's electronics industry.

Ex-Google designer introduces Cuil search engine
Anna Patterson and her husband, Tom Costello, and a few other Google alumni, have introduced their own search engine.

Ad exchanges come into their own
As advertising exchanges gain popularity - Yahoo, Google and Microsoft have all moved into this arena recently - Madison Avenue is borrowing tactics from Wall Street.

Fans of LED's say this bulb's time has come
LED's have replaced standard bulbs in many of the nation's traffic lights. The bright, long-lasting bulbs are starting to show up in some high-profile places too.

Publishing a newspaper, via cellphone
Thanks to a venture by Verve Wireless, the thud of the morning newspaper landing on your front door may one day be replaced with the beep of a cellphone.

Behind the scenes, a force in the media world
Of all the characters the media business attracts - and creates, for that matter - perhaps no one is more remarked upon, wondered about or marveled at than Vivi Nevo.

Cassette tape going the way of the eight-track
While the cassette was dumped long ago by the music industry, it has lived on among publishers of audio books. But demand has slowed so much that publishers are phasing the technology out as well.



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