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The Fresh Chat blog has compiled a list of great word of mouth marketing stats, and was even kind enough to include the research sources. This is a fantastic post to bookmark and remember the next time you need to prepare either an internal or external WOM presentation, preach the power of word of mouth to clients, or just to keep in your back pocket to show off your word of mouth marketing smarts.
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This article from On Media is a good reminder for marketers why social media mastery is important. According to a recent Forrester report which detailed the "Best and Worst of Social Network Marketing 2008," social media best practices include a defined call to action, valuable content, and real interaction. The majority of company efforts fell short of Forrester's measure of social media finesse, which, according to the article's author, points to a general lack of mastery that needs to be in place for companies to succeed in social media.
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According to a recent study from ThirdAge/JWT, Boomers over 40 are heavy users of word of mouth and value personal recommendations, but they aren't likely to spread the word via online means and are less likely to be active participants in both social networking and the blogosphere. The study found that, while 92% of Boomers are interested in using the web to stay in touch with family and friends, 67% show little to no interest in writing blogs and 63% show little to no interest in participating in social networking sites.
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WOMMA has kicked off its third annual Wommie Awards competition -- and our members are invited to show off your best word of mouth marketing work. WOMMA's Wommie Awards were designed to recognize amazing word of mouth marketing, as well as the smart people who make it happen. Have you done something WOM-worthy with word of mouth marketing? If so, this is your chance to get the word out.
All you have to do is submit a 300-word WOM case study to WOMMA's Case Study Library between now and Sept. 1, 2008, and you'll be eligible to win the word of mouth marketing industry's most coveted accolade: a Wommie Award.
2006 & 2007 Wommie Award winners include:
* Affinitive
* Brains on Fire
* The Coca-Cola Company
* Converseon
* Fanscape
* Hass MS&L
* Quicken Loans
* Yahoo!
The 2008 Wommie Award winners will be invited to present their award-winning WOM case studies at WOMMA's Word of Mouth Marketing Summit, which is taking place Nov. 13-14, 2008, in Las Vegas.
For a list of rules and guidelines or to submit now, visit:
http://www.womma.org/casestudy
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Google's newly launched social-informational site, Knol, is described as being very similar to Wikipedia's community intelligence model, but with one major twist: Knol articles are given bylines. The articles, are single-topic, stand alone entries and are not updated chronologically -- as in the Wikipedia model. Google plans to implement a ranking system for articles written on similar topics, which will push relevant articles to the top and encourage competition.
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This week, Serena Williams paid a visit to the Zappos office in Las Vegas, a visit that was announced via Zappos CEO Tony Hsieh's Twitter page. Zappos's Twitter followers were encouraged to tweet questions for Serena to answer, and the video of the Q&A session that resulted was posted on YouTube. A nice example of social media synthesis.
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