Friday - July 18, 2008
» Paid Search Strategies
The Publisher Opportunity in Search and Contextual, Part 1
Written by Kevin Lee
Properly executed, a keyword-targeted traffic-building campaign can turn a marketing expense into a cash machine. Part one of a series.
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» Online Publishing
Twelve Approaches to Cash in on Your Digital Assets
Written by Lee Huang
Publishers and media companies are demanding, "Show me the money!" Here are a few ways that commerce fits into the picture.
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» ROI Marketing
How to Use Any Tool to Optimize Better
Written by Bryan Eisenberg
If you have a tool in place now, use it better. If you don't ...
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» Video, Rich & Streaming Media
Who Put Out the Garbage?
Written by Dorian Sweet
When is a good time to purge the Web of bad video?
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» What's The Buzz?
Inactive E-mail List: Mail or Don't Mail?
Written by Rebecca Lieb
What's the shelf life of an e-mail list?
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Monday - July 21, 2008
» E-Mail Marketing
Social Network's Impact on E-Mail Marketing
Written by Jeanniey Mullen
Gather CEO discusses how the organization of the Web is changing and how that affects businesses building relationships with customers online.
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» Digital Game Advertising
Dr. Jekyll or Mr. Hyde?
Written by Kevin Carney
Does gaming have a negative or positive impact on society?
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» The Leading Edge
Ready for the Mobile Web Ride?
Written by Sean Carton
Technology isn't just changing the way we work and play, it's also changing our minds. Marketers must change, too. Here's why.
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» Search Results
The Right Time To SEO Your Web Site
Written by Julie Batten
There is a saying that the best time for action is now. However, in search marketing, sometimes it actually pays to wait.
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Tuesday - July 22, 2008
» Analyzing Customer Data
Analytics Basics: Measuring Content Consumption
Written by Neil Mason
How to dig deeper than a Web site's top pages to determine the most popular types of content.
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» Online Video Advertising
In-Game Advertising Reaching New Levels
Written by Andreas Roell
How to get into the video-game advertising game.
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» Agency Media Strategies
Seven Google Tools to Manage Media Campaigns
Written by Harry Gold
Features in Google's interface help with both online and offline marketing and advertising campaigns.
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Wednesday - July 23, 2008
» Search Engine Marketing
Diagnosing Search Issues From the Query Box
Written by Erik Dafforn
Ways to find out whether engines see the same site you do.
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» Behavioral Marketing
Behavioral Targeting Distortion
Written by Robin Neifield
How do we know we're seeing the full picture?
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» B2B E-Mail Marketing
Are You Leaving Money on the Table?
Written by Karen Gedney
An amazing vacation to Iceland underscores how businesses could more effectively use e-mail marketing.
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Thursday - July 24, 2008
» E-Mail Marketing Optimization
The E-mail Marketer's Mandate
Written by Al DiGuido
Get your customer records in order... or else.
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» Actionable Analysis
The ROI of Customer Satisfaction
Written by Shane Atchison
Foresee Results' CEO talks about how to link customer satisfaction and ROI and predicts where the industry is headed.
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» Mobile Marketing
The Dark Knight: Smart Marketing or Mobile Disenfranchisement?
Written by Courtney Acuff
Is the Verizon-Nokia "Dark Knight" tie-in evidence of smart marketing or simply a turnoff for those being left out?
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» Media Buying
The Allure of Online Video
Written by Tessa Wegert
Media buyers essentially have two options for clients' brands. First of a two-part series.
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