 | | | | Tuesday • July 22, 2008 | READ ALL NEWS AT ADAGE.COM | | NBC Plans to Stay In Front of the Upfront Sticking to April for Reveal of TV Programming Schedule
NEW YORK (AdAge.com) -- NBC said Monday it would continue the practice of informing advertisers and media buyers about its programming schedule in April, a month before most major broadcast networks traditionally make that sort of information available.  FULL ARTICLE
| | Ad Networks and Exchanges: Friend or Foe of Online Magazines? 3 Minute Ad Age: July 22, 2008 VIDEO NEW YORK (AdAge.com) -- Are ad networks and exchanges the friend or foe of traditional magazine companies? That was a key question debated at a Manhattan Yale Club panel discussion organized by Contextweb's ADSDAQ. IAB president Randy Rothenberg, who moderated the event, emphasized that the controversies surrounding ad networks and exchanges had long been relegated to the backroom of mainstream media companies. But the size, power and potential of ad networks is now forcing the issues into the open. FULL ARTICLE | | 'High School Musical' Not Such a Smash in Prime Time Reality Show Spin-Off Comes in Fourth for Sunday RASH REPORT MINNEAPOLIS (AdAge.com) -- ABC, like all networks competing against summertime diversions, was hoping the prime-time premiere of 'High School Musical: Get in the Picture' would be a bright spot. Instead, it seems to have run into "The Dark Knight" as the intended tween audience may have been among the record-breaking crowds flocking to the latest Batman movie. FULL ARTICLE | | Court Overrules FCC on Super Bowl 'Indecency' CBS Hails Victory for 'Entire Broadcasting Industry'
WASHINGTON (AdAge.com) -- Janet Jackson's wardrobe malfunction during the 2004 Super Bowl halftime show may have been exciting, but it didn't violate TV indecency standards, a federal appeals court ruled in a blow to the Federal Communications Commission's hope to step up indecency standards. (And we really hope this means we don't have to talk about wardrobe malfunctions ever again.) FULL ARTICLE | | At E3, Where the Lines Between Games and Reality Blur Ogilvy Video Blogs the Annual Gaming Conference DigitalNext The thing about shows is they're big, crowded, require lots of walking and generally serve bad concession food. So when you can see the new products and talk to the people behind them without actually having to go, well, that's the kind of event we can get behind. In this case, we're talking about E3 -- and Ogilvy Digital Labs continues its vlogging of the annual gaming event for DigitalNext. See the videos. FULL ARTICLE | |
What You Should Have Read, July 22, 2008
TiVo and Amazon Team Up
The New York Times reports that TiVo, the makers of the set-top box that introduced millions to the joy of skipping TV commercials, is trying to crack a decades-old media dream. It wants to turn the TV remote control into a tool for buying the products being advertised and promoted on commercials and talk shows. The company has teamed with online retailer Amazon to place within its various onscreen menus links to buy products like CDs, DVDs and books that guests are promoting on talk shows like "The Oprah Winfrey Show," "The Late Show With David Letterman" and "The Daily Show." And in sticking with its promise of interruption free TV, TiVo records the rest of the program so the viewer can easily return to it after the purchase. TiVo users will also be able to save their intended purchases in their Amazon account and return to the site later to complete the transaction. TiVo and Amazon already work together through their Amazon Video on Demand partnership, which allows consumer to download movies and TV shows from Amazon's digital video store. FULL ARTICLE | |
What You Should Have Read, July 22, 2008
CW Ad Chief May Leave Network
The Wall Street Journal reports that CW Network's ad sales chief Bill Morningstar is in talks to join Major League Baseball's startup cable network. The CW has suffered from low ratings on some of its more popular shows like 'Gossip Girl' as it has tried to establish itself as the TV network for younger viewers. Those viewers, however, are more likely to seek alternative means to watching their favorite shows. The CW even went so far as to stop streaming some of its shows online earlier this year in an effort to get viewers to watch on TV. FULL ARTICLE | |
What You Should Have Read, July 22, 2008
CW's 'Gossip' Experiment Ends
TVWeek reports that episodes of The CW's "Gossip Girl" will once again be available for viewing online through the network's Web site and other destinations. The network hoped to drive viewers to broadcast TV by keeping new episodes of the series offline after it returned from the writers strike. Despite the buzz, the show's ratings did not increase significantly. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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