 | | | | Monday • July 21, 2008 | READ ALL NEWS AT ADAGE.COM | | Advertisers Ready for Age of Austerity P&G, GM, Coke, Nissan and A-B Look to Tighten Their Belts
BATAVIA, Ohio (AdAge.com) -- Amid roiling financial markets, a who's who of blue-chip marketers are making moves to slash marketing spending, or at least apply tougher financial discipline to what they do spend. Among them are five major companies that together contribute more than $10 billion to the U.S. ad economy: General Motors Corp., Procter & Gamble Co., Anheuser-Busch, Coca-Cola Co. and Nissan.  FULL ARTICLE
| | A-B's Top Marketing Brass to Stay On Lachky, Ponturo, Others Keep Their Jobs but Likely Will Do Them Differently
CHICAGO (AdAge.com) -- Armed with InBev's assurances -- and generous retention bonuses -- Anheuser-Busch's top marketing executives are sticking around under the new regime. FULL ARTICLE | | An Open Letter to Omnicom President-CEO John Wren Three of Your Agencies Have Produced Homophobic Spots. It Is Time for You to Intervene Bob Garfield's Ad Review The pun behind the latest Snickers campaign is obvious, adolescent and unfunny. The sentiment behind it is simply sick. FULL ARTICLE | | Democrats Open Advertising Floodgates $50 Million in Ads Already Booked for House, Senate Races Campaign Trail WASHINGTON (AdAge.com) -- John McCain, Barack Obama and their supporters aren't the only ones dumping their cash reserves into ad spending this year. Congressional candidates across the U.S. are starting to open their wallets to do their part to drive record political spending this year. FULL ARTICLE | | 'Making Love' (Out of Nothing at All) May Be Good Reality TV Former Magazine Editor's Show Concept Could Change the Way We Date and Mate Lenore Skenazy From thousands of hopefuls, the former editor of Psychology Today will create 10 seemingly compatible couples, just the way Yente the Matchmaker would. FULL ARTICLE | | Interview with Advertising Hall of Famer Andrea Alstrup A Rance Crain Executive Session With Retired J&J Ad Chief Ad Age Video Report NEW YORK (AdAge.com) -- The Family Friendly Programming Forum, which has been primarily focused on the themes, content and language of television, is developing an interest in digital platforms. That's according to former Johnson & Johnson ad chief Andrea Alstrup, who was a driving force behind the creation of the Forum in 1998. In this video interview with Ad Age editor-in-chief Rance Crain, Ms. Alstrup also looks back at her time inside Johnson & Johnson during the 1982 Tylenol recall. FULL ARTICLE | | Italian Vogue Selling Like the New iPhone U.S. Marketers and Publishers Might Want to Take Note The Big Tent Italian Vogue editor in chief Franca Sozzani said her decision to dedicate the July issue to black models was influenced by a New York protest group as well as Barack Obama's success in the U.S. presidential primaries. She had feared that the issue would not sell. Now the only thing that might be bothering her is not printing enough copies to send to the U.S., considering all the buzz. FULL ARTICLE | | Latest Happy-Hour Hot Spot: The Office In-House Bars Hark Back to the Golden Age of Advertising
NEW YORK (AdAge.com) -- In-house agency bars -- seemingly a relic of 1960s Madison Avenue -- look to be all the rage once again. We visit a smattering of hot spots where creatives, account managers and planners around the country are boozing nowadays. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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