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Saturday, July 19, 2008 FEEDBACK  ***
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   Flashed Yesterday: Business Today Editor Sanjoy Narayan resigns; to join Hindustan Times as Editor-in-Chief

Hindustan Times’ long search for an editorial boss has finally come to an end. It is reliably learnt from reliable sources that Sanjoy Narayan, Editor of Business Today, has put in his papers. He will be joining as HT’s Editor-in-Chief, the position lying vacant after the departure of Chaitanya Kalbag in July 2007.  more...

 
   With 40 per cent market share, GaneshaSpeaks.com foresees a bright future for itself   On iZone

Powered by well-known astrologer Bejan Daruwalla and his team, astrology portal GaneshaSpeaks.com has been providing various services – free and paid – since its inception on April 25, 2003. With a market share of 40 per cent, the portal is now looking to enter the next phase of growth.  more...

 
   Viaccess to secure new channel launches for STAR India

Viaccess SA, a Paris-headquartered company dealing in content protection, and STAR India Pvt Ltd have signed an agreement for the encryption of its upcoming new channels in India. Viaccess was selected by STAR India for its security expertise and flexibility.  more...

   Zee Turner cracks whip on erring cable operators prior to India-Lanka cricket series

Zee Turner, the distribution house that also holds the rights to distribute Ten Sports across India, has decided to block the sports channel for all those cable operators who do not sign up the Ten Sports agreement with the company before the India-Sri Lanka Idea Cup series, which begins from July 23.  more...

 
   Reva Electric Car Co. appoints R Chandramouli as President, Sales & Marketing

R Chandramouli has come on board Reva Electric Car Company (RECC) as President, Sales and Marketing. He will be responsible for strengthening brand building, marketing, sales and distribution for RECC in India and non-European markets. Chandramouli moves from TVS Motor Company, where he was Senior Vice President.  more...

 
   be positive 24 adds Food Empire’s Melosa account to its kitty

Chennai-based creative agency be positive 24 has recently bagged the account of Melosa, the instant coffee and tea brand of Singapore-based food and beverage company Food Empire Holdings Ltd. Food Empire had launched its proprietary brand, Melosa 3-in-1 instant coffee and ice tea in Chennai in March 2008.  more...

 
   The Economist Group appoints Tim Pinnegar as Managing Director for Asia Pacific region

Tim Pinnegar has joined The Economist Group as Managing Director, Asia Pacific. The appointment was made by the Group’s new CEO Andrew Rashbass, who took charge on July 16, the day after the annual general meeting at which Helen Alexander, outgoing CEO, announced another year of strong growth at The Economist Group.  more...

 
   International: J&J puts pharma group into review

Johnson & Johnson has kicked off a soup-to-nuts review for its $25 billion pharmaceuticals group. Executives familiar with the situation, however, said the marketer is seeking a holding company to manage all marketing disciplines for its pharma group.  more...

 
   International: Online ad growth may be losing momentum   On iZone

Just three months ago, it seemed as though the Internet advertising industry could get through this tough economy relatively unscathed. But in what may be a bad sign for a seemingly recession-resistant sector, several Internet companies have reported relatively disappointing earnings.  more...

 
   Amrita TV on the lookout for ‘Best Citizen Journalist’, again

Amrita TV’s tryst with reality shows continues as the channel readies for the second season of ‘Best Citizen Journalist’. The show was aired for the first time in February 2008 and following its success, the channel now expects a higher degree of response for the second season.  more...

   National Geographic to showcase ‘World’s Deadliest Animals’

National Geographic Channel is premiering a brand new season of ‘World’s Deadliest Animals’ on July 23 at 9 pm. The seven-part series, which will be aired on Wednesdays, will explore the unique and unseen side of wildlife in their natural aura.  more...

   Mavcomm Consulting bags communication mandate for DLF Group   On PR Watch

Mavcomm Consulting has been appointed to handle the communications requirement of the entire DLF Group. Mavcomm, which has been closely associated the real estate major for some time now, recently started managing the DLF Group’s external communications requirements, including their PR efforts, as well.  more...

   BPCL to foray into bottled water, DTH businesses

Diversification plan aimed at boosting its flagging profits. Bharat Petroleum Corporation (BPCL), the country's second largest oil marketing company, plans to diversify into bottled water and direct to home (DTH) services in an attempt to boost its profits  more...

News from latest issue of impact

POOR COUSINS STRIKE BACK: THE REVERSE MIGRATION OF HINDI NEWSPAPERS

The newspaper industry in India is truly in an enviable position. While circulations worldwide are hitting a plateau or are on a decline, India is one of the fortunate few buoyant markets where circulation figures continue to rise. Media groups are launching new publications, the established ones spreading wings and launching second titles and covering more cities. The internet age has dawned and matured, but can do nothing to check this growth. This spurt is also reflected in Hindi newspapers. Be it a Dainik Jagran, Amar Ujala or Punjab Kesari, circulation figures are being stabilized and enhanced by expansion of footprints. New editions are now being launched across several states, penetrating into tier II cities and smaller towns. It is obvious that the understanding of markets and marketing has reached new levels in Hindi newspaper publishing. But all this growth, while heartening, does beget a bevy of questions. Where is all this growth coming from? Are players actually taking the trouble to differentiate their products? Can the market support the kind of growth that is being witnessed? Has the marketing of Hindi newspapers reached a new level of sophistication? Will this situation acquire an oligopolistic flavour, with smaller players being ousted by the big guns?
more...

SHOULD FDI BE RAISED IN PRINT?
Exchange4media debates with CEOs and Publishers

The latest ‘burning issue’ raging in the print media is over the FDI (foreign direct investment) policy. Should the cap be raised from 26 per cent to 49 per cent? Strong stands and statements have appeared in the media over the past weeks. Emotional issues have been brought forth to counter the proponents of free international investment flows for news media in India. On Friday, July 11, exchange4media organised a Roundtable in New Delhi on this issue. Participants were seven media owners and CEOs, representing magazine and newspaper publishers, to debate their stand on raising the FDI limit in news media. The seven panellists were Sanjay Gupta, CEO, Jagran Prakashan, Ashish Bagga, Group CEO, India Today Group, Hormusji N Cama, Director, Bombay Samachar, Maheshwar Peri, President, Outlook Group, Paresh Nath, Editor & President of Delhi Press, Rajiv Verma, CEO, HT Media Limited,and Sachidanand Murthy, Resident Editor, The Week & Secretary General of the Editors Guild of India. more...

 Exclusive on exchange4media web site
     KID STOP
KID STOP
PR Speak: Seema Kundra, CEO, Lexicon PR & Corporate Consultants
 The yin-yang of technology pay-offs: A Brand Chakras study
Soaps advertising in print dips 5 pc during January-May 2008 – AdEx Analysis
-July 15, 08
Artificial Obsolescence
- Anand Kurian, Writer and advertising professional, - June 25, 08


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