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To celebrate the 40th anniversary of the Big Mac, McDonald's is running a contest to reinvent it's infamous Big Mac jingle, inviting fans to write their own version of the song -- leaving the lyrics unchanged, of course. The Big Mac jingle writers can submit their musical creations to the contest's MySpace page. Dubbed "The Big Mac Chant Off," the branded MySpace page features videos of users singing the song, as well as a slate of jingle-filled finalist videos that users can vote on.
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This list of eleven WOM marketing deadly sins from the Buzz Canuck blog provides a great checklist of what not to do with your word of mouth marketing efforts. According to the list, which was compiled from findings from the recent Buzz Report, 70.7% of respondents voted "being inauthentic" the biggest strike against marketers' word of mouth efforts. Not creating two-way dialog and lying about your identity tied for second place with 51.2% of respondents voting them as WOM sins.
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Baby Ruth's recent CGM contest, which featured online videos of baseball fans singing "Take Me Out to the Ballgame" in an attempt to win a chance to sing the song during the seventh inning stretch at the 2008 MLB All-Star Game at Yankee Stadium, garnered lots of attention from fans, all eager to take a stab at serenading Yankee Stadium. The winner, submitter of the fan-voted video "Baby Ruth-ulele," got to sing the infamous song at the All-Star game this week -- a home run for any baseball fan.
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WOMMA has kicked off its third annual Wommie Awards competition -- and our members are invited to show off their best word of mouth marketing work. WOMMA's Wommie Awards were designed to recognize amazing word of mouth marketing, as well as the smart people who make it happen. Have you done something WOM-worthy with word of mouth marketing? If so, this is your chance to get the word out.
All you have to do is submit a 300-word WOM case study to WOMMA's Case Study Library between now and Sept. 1, 2008, and you'll be eligible to win the word of mouth marketing industry's most coveted accolade: a Wommie Award.
2006 & 2007 Wommie Award winners include:
* Affinitive
* Brains on Fire
* The Coca-Cola Company
* Converseon
* Fanscape
* Hass MS&L
* Quicken Loans
* Yahoo!
The 2008 Wommie Award winners will be invited to present their award-winning WOM case studies at WOMMA's Word of Mouth Marketing Summit, which is taking place Nov. 13-14, 2008, in Las Vegas.
For a list of rules and guidelines or to submit now, visit:
http://www.womma.org/casestudy
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On the Influential Marketing Blog, Rohit Bhargava of WOMMA member company Ogilvy Public Relations Worldwide details four major problems that interfere with your blog metrics -- and also recommends a solution that might be able to help solve them. Some of the blog metrics issues you need to be aware of, according to Rohit, include: RSS subscribers can skew your metrics because they seldom visit your page, there is a general inequality among your inbound links, Technorati will expire even valuable content once it gets too old, and, perhaps most importantly, there is more than one way to measure blog engagement.
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The Queens Medallion Brokerage isn't your typical taxi garage, which goes a long way towards its appeal. Instead of greasy floors littered with car parts, the Queens Medallion features massage chairs, a pristine lunchroom, and even plasma TVs. The garage's owners have invested heavily in making their space over into the unique drivers' oasis it is, but have reported that the cut in profits was well worth it to do something they felt was right for their customers.
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News by, about, and for WOMMA members:
* Sam Flemming of WOMMA member company CIC recently wrote an article, titled "6 Reasons Brands in China Should Listen to IWOM," for iMedia Connection. To read the full article, visit: http://www.imediaconnection.com/content/19920.asp.
* Patrick Thoburn of WOMMA member company Matchstick was recently interviewed on the Buzz Canuck blog. To read the Q&A session, visit: http://buzzcanuck.typepad.com/agentwildfire/2008/07/7-questions-w-3.html.
* WOMMA Board member Pete Blackshaw of Nielsen Online was featured in a CNBC article applauding his recently launched book, "Satisfied Customers Tell Three Friends Angry Customers Tell 3,000." To read the post, visit: http://www.cnbc.com/id/25722073/site/14081545.
* Justin Cooper of WOMMA member company Passenger was recently interviewed on the Community Guy blog. To read the Q&A, visit: http://www.communityguy.com/1706/7-questions-with-justin-cooper-of-passenger/.
* Rohit Bhargava of member company Ogilvy Public Relations Worldwide spoke on a panel yesterday at the PSFK Conference in San Francisco. To learn more, visit: http://www.psfk.com/2008/07/psfk-conference-san-francisco-speaker-rohit-bhargava.html.
* WOMMA member company Bazaarvoice announced recently that Rob Schmults has joined the company's advisory board. For more information, visit: http://www.bazaarblog.com/2008/07/11/rob-schmults-joins-our-advisory-board/.
Are you speaking at an event or receiving an award? Were you quoted in the press? Are you making a change at work or at home, or otherwise just doing something really cool? Tell us about it and we'll spread the word! Email editor@womma.org.
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Your First Source for All Things WOM
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The WOMMA Word puts up-to-the-minute word of mouth stories in your hands every day with an easy-to-swallow dose of news, strategies, case studies, campaigns, jobs, research, and more. If it's happening in WOM, WOMMA's The Word's got it covered.
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The Word of Mouth Marketing Association
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WOMMA is the official trade association for the word of mouth marketing industry. Our more than 385 members are building a prosperous word of mouth marketing profession built on best practices, effective standards, and ethical leadership. Those are the qualities that bring WOMMA members together -- and we hope that you will join us if you share these values.
Learn more about WOMMA
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Shannon Stairhime, Editorial and Content Manager
65 E. Wacker Place, Suite 500, Chicago, IL 60601
1-312-853-4400
editor@womma.org
http://www.womma.org
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© 2008 Word of Mouth Marketing Association Inc. You may forward this email if it is not altered in any way.
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