SUMMARY: A PR crisis can strike your company at any time - from an E. Coli outbreak to a medical malpractice lawsuit to a chemical spill. Having an emergency communications plan to cope with a calamity can limit the damage and safeguard your company's reputation. We talked to a crisis management pro who offered 7 steps you should take to prevent a possible disaster.
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(Open access until July 25th)


2. Jack Felton Golden Ruler Award

PR pros who exemplify the highest standards in research, measurement and evaluation get the gold in this competition. Your work will be not only recognized, but also published on the Institute for Public Relations website. And, if your entry is really great, you might also get a Silver or a Merit award. To evaluate submissions, the judges consider research methods, contribution to the PR industry, and quality of the outcome. Check out the awards' site to see last year's victorious submission - you'll get a better idea of what qualifies as the best.
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(Entry deadline: July 31st)


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