Friday - July 11, 2008
» ROI Marketing
Personalization: A Multi-algorithmic Approach
Written by Jack Aaronson
Personalization companies are finally realizing they can't bank their entire company on one magic technology. A smart collection of algorithms working together to deliver product recommendations and other personalized experiences is a much better approach for marketers.
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» Online Publishing
Digital Media Comes of Age
Written by Vin Crosbie
It's time for media companies to stop treating digital media like a child.
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» Video, Rich & Streaming Media
The Family Guy's Online Video
Written by Todd Krieger
Seth MacFar*** trumped Hollywood once before. Can he do it again -- online?
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» Paid Search Strategies
CPM Auctions and Google's CPA Network
Written by Kevin Lee
Why don't search engines run their paid placement auctions as CPM auctions? And why is Google's AdWords CPA being phased out?
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» What's The Buzz?
AKQA Brings Home the Gold
Written by Anna Maria Virzi
What is CEO Tom Bedecarré's formula for winning over McDonald's, Coca-Cola, Target, and other blue-chip clients?
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2008 Email Marketing Days - Sept 7-9 - Philadelphia, PA
You're invited to attend this year's most enlightening and
useful email marketing event. Listrak brings together an
exciting line up of industry leaders and marketing super-
stars to help you overcome the challenges in campaign
design, delivery and response. The sessions are interactive
to promote individual learning and networking. Space is
limited. Register now at www.listrak.com/emailmarketingdays
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Monday - July 14, 2008
» Using Ad Technology
More Key Emerging Media Trends
Written by Jeremy Lockhorn
The old Internet ad model of driving traffic to a site is being turned on its head. Suddenly, it's about driving the right pieces of your site to the traffic.
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» Digital Game Advertising
When "Advergame" Isn't a Bad Word
Written by Matt Story
When considering an advergame, these points may help you change the general consumer perception of branded games.
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» Search Results
Will the Crawler Survive?
Written by Mike Grehan
Google's universal search is proving that methods beyond the crawl are required to retrieve relevant information from the Web's emerging new structure. Will the crawler survive?
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» E-Mail Marketing
Really Simple E-mail Segmentation: Reengaging Inactives
Written by Jeanne Jennings
The first step in reengaging inactive e-mail recipients.
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Tuesday - July 15, 2008
» Agency Media Strategies
Agencies: To Subcontract or Partner?
Written by Hollis Thomases
How much do client perceptions influence agency decisions?
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» Online Video Advertising
Pre-roll Video Ads: Making Them Work
Written by Michael Miraflor
How do pre-roll video ads compare to rich-media banners that feature ads? We'll compare the two formats in this two-part series.
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» Analyzing Customer Data
Understanding and Motivating Your Audience
Written by Jason Burby
Do you really know what motivates your customers and prospects? Take a cue from McDonald's.
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» CMO
Monetizing the Social Networks
Written by Gary Stein
Should social networks allow their users to monetize their networks?
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Wednesday - July 16, 2008
» E-Mail Delivery
Peeking at Someone Else's Paper? Watch Out!
Written by Stefan Pollard
Smart companies don't always get e-mail marketing right.
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» E-Marketing Strategies
The Offline Connection to Online Marketing
Written by Dave Evans
As a marketer, how do you systematically ensure the retelling of favorable experiences? Consider touch-point analysis.
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Thursday - July 17, 2008
» Integrated Marketing
Behavioral Targeting: Paving the Way to Integrated Marketing
Written by Vicky Chen
While online marketers can benefit from non-digital observations and action tracking, the reverse holds true for marketing that lies outside the Internet.
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» Local Search
Has the Long-Tail Theory Been Disproved?
Written by Brian Wool
How the the "head" is creating the "tail" in the local search ecosystem.
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» Media Buying
Sitting Pretty: Finding Moms Online
Written by Tessa Wegert
If your target audience includes moms, check out these two properties.
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» Actionable Analysis
Five Ways to Improve Your Customer Experience
Written by Heidi Cohen
What I learned about marketing on my honeymoon.
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