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Inside AdWords
http://groups.google.com/group/inside-adwords?hl=en

inside-adwords@googlegroups.com

Today's topics:

* AdWords System Maintenance on July 19th - 1 messages, 1 author
http://groups.google.com/group/inside-adwords/browse_thread/thread/62eb769169e0c53f?hl=en
* Use keywords and placements together on the content network - 1 messages, 1
author
http://groups.google.com/group/inside-adwords/browse_thread/thread/8ff75f262065ce91?hl=en
* Content network video series on the Google Business YouTube ... - 1 messages,
1 author
http://groups.google.com/group/inside-adwords/browse_thread/thread/54e500a06e802b52?hl=en

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TOPIC: AdWords System Maintenance on July 19th
http://groups.google.com/group/inside-adwords/browse_thread/thread/62eb769169e0c53f?hl=en
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== 1 of 1 ==
Date: Wed, Jul 16 2008 10:13 pm
From: Inside AdWords crew


On Saturday, July 19th, 2008 the AdWords system will be unavailable
from approximately 10 a.m. to 3 p.m. PDT, for maintenance. While you
won't be able to sign in to your accounts during this time, your
campaigns will continue to run as usual.AdWords system maintenance
typically occurs on the second Saturday of each month from 10 a.m. to 2
p.m. PDT, with this week being an exception.We'll continue to update
you via the blog as we always have, but please make note of the July
19th date and our scheduled maintenance further down the road.Posted by
Trevor Claiborne, Inside AdWords crew

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Posted By Inside AdWords crew to Inside AdWords at 7/16/2008 09:56:00 PM




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TOPIC: Use keywords and placements together on the content network
http://groups.google.com/group/inside-adwords/browse_thread/thread/8ff75f262065ce91?hl=en
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== 1 of 1 ==
Date: Thurs, Jul 17 2008 11:20 am
From: Inside AdWords crew


When you use keywords in your ad groups to contextually target your
ads, we match them to relevant pages across the hundreds of thousands
of sites on the Google content network. But have you ever wanted to bid
more (or less) for a specific content network site you're contextually
targeting? Or write customized ad text for a precise group of pages,
such as news articles or relevant discussions on social networks? Now
you can.We've combined keyword-targeted and placement-targeted
campaigns into a single online campaign type. Starting today, you can
target keywords and placements together in the same ad group. By doing
so, you combine the benefits of contextual targeting with placement
targeting: use keywords to show your ads only on contextually relevant
pages, then use placements to set specific bids for, or restrict your
targeting to, sites you value differently from the rest of the content
network.Here are two ways you might use these new content network
controls:
- Set custom bids for specific placements. Let's say you're selling
laptops, and you're using the content network to advertise on pages
relevant to the keywords 'laptops,' 'laptop computers,' and 'laptop
accessories.' After checking your Placement Performance report, you see
that you're getting sales at a great ROI from three technology review
sites. You also see a few sites where you're getting sales, but your
costs are too high to advertise effectively on them.
If you currently have a $1.00 bid for the content network as a whole in
this ad group, you can now add the high- and low-performing sites as
placements into your ad group with custom bids. For example, you might
set a $2.00 Max CPC for the three high-performing sites, and a $0.50
Max CPC for the low-performing ones. Meanwhile, you're still using the
keywords in your ad group to target relevant pages across the content
network, but now you've adjusting bids for the sites in the network
that perform better or worse than average.

- Show your ad only when both keywords and placements match. Suppose
you check your Placement Performance report again and see that your
laptop ads are showing often on sites that discuss how to make laptops
more energy efficient. You know that you sell some of the most energy
efficient laptops available, and you'd like to write an ad that
highlights the power-saving benefits of your products. But you don't
want to show this ad on pages whose readers aren't as concerned about
energy conservation.
Now you can create an ad group containing the same 'laptop' keywords
you've been using and add each of the energy efficiency sites as
placements. Next, change your campaign settings so that your ads show
only on the sites you've added, and only when their pages are relevant
to your keywords. This gives you the freedom to write an ad
highlighting the energy-saving benefits of your laptops to this unique
audience, since you know that your ad will appear only on relevant
pages on the placements you've selected.
This new feature affects your ads on the content network only, and it's
entirely optional. You can do nothing and your existing campaigns will
continue running just as they have. But by using keywords and
placements together, you can get better control over ad placement and
pricing on the content network to help you meet your ROI objectives.To
learn the ins and outs of the feature and and get started, please visit
our Help Center.Posted by Emel Mutlu, Inside AdWords crew

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Posted By Inside AdWords crew to Inside AdWords at 7/17/2008 10:35:00 AM




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TOPIC: Content network video series on the Google Business YouTube ...
http://groups.google.com/group/inside-adwords/browse_thread/thread/54e500a06e802b52?hl=en
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== 1 of 1 ==
Date: Thurs, Jul 17 2008 7:29 am
From: Inside AdWords crew


Earlier this year, we launched the Google Business Channel, a YouTube
channel that brings you the latest on AdWords and Google's other
business solutions, in video format.And as part of the Advertiser
Education Series on the channel, we've just added three videos that
cover various aspects of the Google content network. This series is
meant to help our advertisers learn about, and succeed with,
advertising on this platform:

Part I: Introduction to the content network - Learn about the benefits
of advertising on the content network, including an overview of key
tools and features to help you succeed.Part II: Optimizing campaigns
for the content network - Learn strategies to optimize your content
campaigns for maximum performance.Part III: Demographic bidding on the
content network - Learn how you can reach an audience based on their
gender and age on social networking sites in the content network.We
hope you'll find these video lessons to be engaging and helpful with
your advertising efforts on the content network. You can learn more
about the content network on our microsite.Posted by Emel Mutlu, Inside
AdWords crew

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Posted By Inside AdWords crew to Inside AdWords at 7/17/2008 07:25:00 AM



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