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Aegis Media appoints Kartik Iyer as Managing Director of Carat India
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Kartik Iyer has been appointed as Managing Director of Carat India. He is taking over from PV Narayanmoorthy. Iyer’s last assignment was to bring in corporate trading company Active International to India.
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RAM completes one year; celebrates with rollout in Kolkata On Radio Channel
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Radio Audience Measurement, the radio listenership service from TAM Media Research, is completing one year of industry service. In keeping with expansion plans, RAM on July 17 announced the launch of its service in the Kolkata market.
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72 hours from launch, Viacom18’s Colors leaves no media unturned for its promotion blitz
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With the launch date of July 21 fast approaching, Viacom18’s GEC Colors has increased its media activities to create the right buzz. The channel has lined up an aggressive marketing strategy to support its ‘disruptive and differentiated’ content line-up. Throwing more light on this is Rameet Arora, Marketing Head, Colors.
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CII Brand Conclave 2008: Bernd Schmitt on ‘Big Think Strategy’ and experiential marketing
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CII, which has in the past brought several marketing gurus as part of its Brand Conclave, this year has invited Professor Bernd Schmitt. The CII Brand Conclave, was held in Kolkata on July 17-18, saw Professor Schmitt highlighting the importance of creating ‘experience platforms’ for brands in order to build a greater connect with consumers.
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Triveni Media to launch Voice of India Bangla channel by July-end 2008
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Close on the heels of launching its Hindi news channel Voice of India, Triveni Media Ltd is now gearing up to expand its channel portfolio with a Bengali news channel, VOI Bangla. The channel is slated to be launched by July-end 2008.
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141 Sercon adds 3 innovative marketing tools to its arsenal
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141 Sercon has unveiled what it is calling, Asia’s first bouquet of marketing tools – Pulse Suite. These online marketing tools – Market Pulse, Shopper’s Pulse and Event Pulse – operate on easy to understand technology and are aimed at helping brands decipher complex consumer behaviour, drive consumer communication and engagements.
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Prabhat Khabar forays into FM space with Radio Dhoom launch in Ranchi today On Radio Channel
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Prabhat Khabar, the leading daily of Ranchi, is expanding into newer mediums with the launch of its FM service, Radio Dhoom, on July 18. Radio Dhoom, which is targeted at youths in the 14-35 age group, is hitting Ranchi airwaves today. The station will play a mix of regional songs in Bhojpuri and Bengali, besides popular Hindi numbers.
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Essel Group chooses AsiaSat 4 to launch first HITS platform in India
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Asia Satellite Telecommunications Company Ltd (AsiaSat) and the Essel Group have signed an agreement for the use of multiple C-Band transponders on AsiaSat 4 for a new digital Headend-in-the-Sky (HITS) delivery platform to distribute pay TV signals to all cable operators, serving millions of cable homes throughout India.
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HP-IPG ‘Dreams Big’ with SRK; focuses on empowerment of small & medium businesses
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‘Dream Big’ is the mantra for HP-IPG. And supporting the company in this campaign is none other than Shah Rukh Khan. The campaign focuses on the empowerment of small and medium businesses, in sync with HP’s core philosophy of delivering simple and rewarding technology experiences.
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WPP appoints John O’Keeffe as Worldwide Creative Director
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WPP has announced the appointment of John O’Keeffe, former Executive Creative Director of BBH, as Worldwide Creative Director. He will be reporting directly to Sir Martin Sorrell, CEO, WPP. In this new full time role, John O’Keeffe will work with WPP companies globally to help raise creative standards. He will be based in London.
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CASBAA Convention 2008 to be held in Hong Kong on October 28-30; stress on future
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The Cable & Satellite Broadcasting Association of Asia (CASBAA) has announced the keynote speakers and other details of the 15th CASBAA Convention 2008, which will be held in Hong Kong on October 28-30. The theme this year is ‘Subscribe to the Future – All Eyes are on Asia’.
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Vijay TV to launch Season 3 of celebrity dance show ‘Jodi No. 1’ from today
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Following the success of Seasons 1 and 2 of ‘Jodi No. 1’, a popular reality show for small screen artists, Vijay TV is back with Season 3 of the show. The third season is on air from July 18, 2008 at 8 pm and would be aired Friday to Saturday.
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IPL TV ad rates to go up 50%
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In the wake of a hugely successful first season, the television advertisement rates for the second edition of the Indian Premier League (IPL) are expected to increase by 40 to 50 per cent, say analysts.
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| News
from latest issue of impact |
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POOR
COUSINS STRIKE BACK: THE REVERSE MIGRATION OF
HINDI NEWSPAPERS
The newspaper industry in India is truly in an
enviable position. While circulations worldwide
are hitting a plateau or are on a decline, India
is one of the fortunate few buoyant markets where
circulation figures continue to rise. Media groups
are launching new publications, the established
ones spreading wings and launching second titles
and covering more cities. The internet age has
dawned and matured, but can do nothing to check
this growth. This spurt is also reflected in Hindi
newspapers. Be it a Dainik Jagran, Amar Ujala
or Punjab Kesari, circulation figures are being
stabilized and enhanced by expansion of footprints.
New editions are now being launched across several
states, penetrating into tier II cities and smaller
towns. It is obvious that the understanding of
markets and marketing has reached new levels in
Hindi newspaper publishing. But all this growth,
while heartening, does beget a bevy of questions.
Where is all this growth coming from? Are players
actually taking the trouble to differentiate their
products? Can the market support the kind of growth
that is being witnessed? Has the marketing of
Hindi newspapers reached a new level of sophistication?
Will this situation acquire an oligopolistic flavour,
with smaller players being ousted by the big guns?
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SHOULD FDI BE RAISED IN PRINT?
Exchange4media debates with CEOs and Publishers
The
latest ‘burning issue’ raging in the
print media is over the FDI (foreign direct investment)
policy. Should the cap be raised from 26 per cent
to 49 per cent? Strong stands and statements have
appeared in the media over the past weeks. Emotional
issues have been brought forth to counter the
proponents of free international investment flows
for news media in India. On Friday, July 11, exchange4media
organised a Roundtable in New Delhi on this issue.
Participants were seven media owners and CEOs,
representing magazine and newspaper publishers,
to debate their stand on raising the FDI limit
in news media. The seven panellists were Sanjay
Gupta, CEO, Jagran Prakashan, Ashish Bagga, Group
CEO, India Today Group, Hormusji N Cama, Director,
Bombay Samachar, Maheshwar Peri, President, Outlook
Group, Paresh Nath, Editor & President of
Delhi Press, Rajiv Verma, CEO, HT Media Limited,and
Sachidanand Murthy, Resident Editor, The Week
& Secretary General of the Editors Guild of
India. more...
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