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| Friday • July 18, 2008 | READ ALL NEWS AT ADAGE.COM |
| Coke Eyes Marketing as Area for Cost Cutting Ad Spending to Change as Beverage Giant Hopes to Save up to $500M a Year by 2011
NEW YORK (AdAge.com) -- Coca-Cola is looking to save between $400 million and $500 million a year by the end of 2011. And it's looking to find some of those savings in marketing.  FULL ARTICLE
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| Entertainment Will Be 'First Through the Gate' in Digital Economy Google's Schmidt Praises Seth MacFar***, Chides Resistance to New Technology From the Madison & Vine Conference BEVERLY HILLS, Calif. (AdAge.com) -- Entertainment will survive a changeover to a digital economy; newspapers and "Old Hollywood" may not. So said Google CEO Eric Schmidt at Advertising Age's Madison & Vine entertainment conference Wednesday, and, to prove his point, he broke the news that Google had just concluded a new advertising-driven deal with Lionsgate Films FULL ARTICLE |
| Arianna Huffington Imagines How to Beat Obama A 3 Minute Ad Age Video Report Video From M&V Conference NEW YORK (AdAge.com) -- It was as strange a sight as one could imagine: Liberal internet publisher Arianna Huffington from the stage of the Beverly Hills Hotel described the marketing tactics John McCain should use in his quest to defeat Barack Obama. The surreal performance was part of a larger session at this week's Madison & Vine conference that explored the campaign advertising strategies of the presidential candidates. FULL ARTICLE |
| 'Wall-E' Gives Glimpse of Product Placement's Future Movie's 'Homage' to Apple Is Subtle, Considering Disney Pixar's Ties to Brand
YORK, Pa. (AdAge.com) -- In Disney Pixar's new movie, "Wall-E," the female heroine is a shiny all-white robot with no seams or overt buttons showing. Remind you of anything? FULL ARTICLE |
| Most Say Ads a 'Reasonable' Cost of Free Online Video Survey: Viewers Most Amenable to Ads in TV Shows, Movies but Not Amateur Video
NEW YORK (AdAge.com) -- Good news for the growing number of ad-supported video services popping up online: The majority of digital video consumers will find the inclusion of advertising a "reasonable" expectation for accessing free online video content. FULL ARTICLE |
| Nike's 'Just Do It' Slogan Turns 20 Epic 'Courage' Campaign Aims to Recharge Inspirational Message
NEW YORK (AdAge.com) -- Nike's "Just Do It" theme is 20 years old, and the marketer is planning a push of Olympian proportions to commemorate its anniversary. FULL ARTICLE |
| Fast-Feeders Look to Allay Fears of Food-Borne Illness Chains Break 'Quality' Messages Highlighting Freshness
CHICAGO (AdAge.com) -- With widespread salmonella infections and growing concerns about how meat is raised and harvested, fast-food chains fear a hit where it hurts -- the pocketbook -- so they're ratcheting up marketing messages about "quality." FULL ARTICLE |
| How Will You Respond to Pricing Pressure? Not All Profit Is Created Equally Small Agency Diary We all want to make a profit. It's the lifeblood of a business. It supports our growth. It pays for our raises and our bonuses. It funds new positions. The trick is that not all profit is created equally. FULL ARTICLE |
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