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J&J Puts Pharma Group Into Review
Seeks Holding Company to Manage All Marketing Disciplines for Brand Portfolio
July 18, 2008
NEW YORK (AdAge.com) -- Johnson & Johnson has kicked off a soup-to-nuts review for its $25 billion pharmaceuticals group. "[The review] is part of our ongoing efforts to ensure that we leverage the best creative talent in advertising and marketing and to enhance efficiencies through a more integrated approach," said Marc Monseau, director-public affairs at Johnson & Johnson.
Read the full story at http://adage.com/agencynews/article?article_id=129760 -- Michael Bush
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