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To get the word out about the upcoming DVD release of "Shutter," Fox Home Entertainment created a campaign centering on "fear photos." Users can upload photos of themselves or their family or friends and will be given tools to create, send, and embed the creepy results, which feature ghastly images superimposed on the photos. Not only that, vigilant users might spot their picture creations in a "Shutter" banner ad, where selected photo submissions will be featured.
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Here's a comprehensive list of 50 ways that you can use social media to improve your marketing. Whether you're a word of mouth marketing and social media guru or someone relatively new to the field, this collection makes a great checklist of the myriad of social media options out there.
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In this interview, Twitter cofounder Evan Williams talks about the company's acquisition of Twitter search engine, Summarize -- a buy that is game-changing for the microblogging site and has generated tons of talk online. The interview also covers Evan talking about Twitter's business model and how the company hopes to monetize into the future -- something that has the potential to impact loyal users.
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WOMMA believes that every participant in word of mouth marketing has a vested interest in preserving the integrity of the industry. As part of our ongoing commitment to WOM marketing ethics, WOMMA has created a Membership Ethics Advisory Panel (MEAP), as well as a standard set of procedures for disciplinary actions against current members to enforce WOMMA's Ethics Code and review prospective WOMMA members for ethical practices.
>> WOMMA members: This is a great way to take a proactive stance and participate in WOMMA's ongoing ethics processes. In order to be eligible to serve on the MEAP, panel members must meet the following criteria:
1. Be an employee of a WOMMA member company in good standing
2. Hold a management level position within the WOMMA member company
3. Possess significant knowledge of and experience in word of mouth marketing
4. Possess a working understanding of the WOMMA Ethics Code of Conduct, Bylaws, and all other WOMMA policies, rules, and regulations
5. Have a record that is clear of involvement in activity that violates the WOMMA Code of Ethics
6. Members of WOMMA's Board of Directors may not serve on the MEAP
MEAP members must commit to initial and ongoing training, as well as conference calls as needed for ethics reviews.
The deadline for applications to join WOMMA's MEAP has been extended: Materials are due by July 28, 2008. If you wish to be considered for this appointment or if you'd like to learn more, visit:
http://womma.org/ethics/reviewprocess/panel/
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Thirtty-five percent of organizations that create and maintain communities report that the most valuable outcome is word of mouth activity, according to a recently released study from Deloitte, the Society for New Communications Research, and Beeline Labs. Some of the biggest challenges noted by the respondents included: Getting people involved (51%), finding the time to manage the community (45%), and attracting community members (34). WOMMA member company FogHound's blog offers some of the highlights from the study -- as well as eight pieces of advice from folks already in the community-management trenches
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Looking for ways to boost online word of mouth? Why not take a look at the offline experiences that your customers are already talking about? This article from ClickZ delves into how to identify those offline touch points that are ripe opportunities for word of mouth and gives some tips for how to score your product or service based upon those points of contact in a way that will ultimately boost online buzz.
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Even more companies have joined WOMMA. Please join us in welcoming our new members:
* Beijing iWOM Marketing
* Contagious Communications
* Gabrielle Shaw Communications
* Jordan Anderson, Inc.
* Espresso|Brand Infiltration
Thanks to everyone for your support!
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