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Today's Top Story
Search Engine Watch Experts Columns
Ron
Jones
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SEM.edu: College and Career Points
 SEM.EDU
Though few and far between, there are opportunities to learn search marketing at an accredited university. Our readers share a few programs that may not be on your radar.
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Kevin
Ryan
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Google's Path to Domination
SEARCHING FOR
MEANING
And you may ask yourself, 'how did we get here?' Today's search landscape is a result of Yahoo trying to integrate large acquisitions too fast, while Google focused on core disciplines, small complimentary acquisitions, and smart build-outs. And today, Microsoft is trying to do the
same thing Yahoo failed at five years ago. Think it'll work this time?
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Eric
Enge
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When Being First Isn't Worth It
BY THE NUMBERS
A new report from AdGooroo shows that, generally speaking, for short keywords it's not profitable to bid your way into the high positions. These types of keywords actually lose money in the first and second positions, but longer keywords can do well near the top. By testing this
idea on your campaigns, you stand to create more profitable PPC campaigns.
» Full story
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Your business is about customers not keywords.
Whether your goal is to drive traffic to your site
or advertise a product or service Facebook Ads allow
you to reach your exact audience with relevant messages.
Reach your customers with advanced targeting.
http://a.ok.facebook.com/cm/ck/9998-57911-10854-18
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News from the Search Engine Watch Blog
Google On User Intent in Search Queries
Posted by Nathania Johnson Jul 17, 2008
In the latest installment from Google about search quality, the topic du jour is user intent. Google Fellow Amit Singhal is at the helm of the Official Google blog again and wrote about efforts Google makes to help searchers find what they're looking for.
Singhal writes, "Search in the last decade ...
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77.4% of Search Ads to Google in Q2 2008
Posted by Nathania Johnson Jul 17, 2008
Efficient Frontier has released search advertising market data for the second quarter of 2008, and it showed Google growing 2% over Q2 2007. For every new dollar spent on search ads in 2008 over 2007, Google received $1.10, while Yahoo lost $0.09 and Microsoft lost $0.01.
As a result, Google enjoyed ...
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Yahoo's Latest Letter to Shareholders: We'll Sell for $33 Per Share
Posted by Nathania Johnson Jul 17, 2008
In a letter that is likely to believed by almost no one, Yahoo regurgitated much of the same old statements about Microsoft and Carl Icahn - and then slipped in something about selling the entire company for $33 a share. Of course, that's only "if Microsoft will negotiate a transaction
...
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Google's Mobile Ratings Increase Need for Online Reputation Management
Posted by Nathania Johnson Jul 17, 2008
Online reputation management just became much more crucial. Google has enabled reviews and ratings for businesses, restaurants, etc via mobile. Now people don't have to wait until they get home (and have time to cool down on the way?) to write a review after a negative (or perceived
negative) experience.
On ...
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Q&A with Google's Tim Armstrong
Posted by Kevin Heisler Jul 16, 2008
Canadian Business Magazine has an excellent Q&A with Google's Tim Armstrong. Here are some choice excerpts that show where Google's headed and why.
Canadian Business: What are some other emerging trends you're seeing in Internet advertising?
Tim Armstrong: Social networking will be a big part of online advertising in the future. ...
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