Today's Feature
Elsewhere on the ClickZ Network...
Care to Share? Digitas Launches Campaign for New Mars Candy
[July 17, 2008] Video-heavy campaign includes branded content, video
blogger sponsorships.
DoubleClick Introduces Automated RFP Process
[July 17, 2008] System comes as IAB releases ad operations best practices.
Execs & Accounts: Azoogle, JumpTap, Ikea Seattle
[July 17, 2008] Azoogle and JumpTap both open New York City outposts; Ikea Seattle
starts a mobile-based loyalty program for shoppers.
As Privacy Worries Grow, TRUSTe Seeks Broader Role
[July 16, 2008] Firm takes investment, plans expansion into behavioral targeting
and other areas.
Converse Gets Creative Online
[July 16, 2008] New music-centered campaign follows debut of several freakish but fun microsites.