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New Marketing Tactic: Lay on the GuiltBNET
The BNET Report | July 10, 2008
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New Marketing Tactic: Lay on the Guilt
It may be a slow economy, but that doesn't mean your company can't sell high-ticket items. The key, writes BNET's Sean Silverthorne, is to convince customers to indulge for their own good.

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How to Improve Your Office Persona
Want to be more likable at work? Here are 21 tips to help you turn office acquaintances into allies.

Avoid These Self-Destructive Work Habits
Everyone has a bad habit or two, but these bad behaviors are fail-safe ways keep yourself on the bottom rung of the corporate ladder.

Put Away the Ax
Five reasons why downsizing may not be the way to fix your company's financial woes.

Are Americans Vacation-Starved?
The average U.S. worker gets 8.1 vacation days a year, while E.U. workers get a minimum of 28 days - by law. BNET's Jessica Stillman looks into whether or not a dearth of down time is hurting the American workforce.

New on BNET Industries

Tech: How Cell Phone Carriers Are Winning Competitors' Customers
MetroPCS is one of several companies to discover a way to win over a rival's customers. The trick? Offer a service to unlock phones so that they will work under the MetroPCS network.

Retail: What a Bankrupt Retailer Looks Like
How fear, greed, and really poor store execution led to Steve & Barry's bankruptcy.

Healthcare: More Money, More Problems
The Healthcare Financial Management Association spells out new challenges in managing hospital and healthcare-system finances.



Smart Selling in a Slow Economy

July 23rd: Smart Selling in Turbulent Times Webinar
Learn what happens to sales performance during a recession...and what to do about it to stay ahead. Jim Dickie from CSO Insights will share his insights from past sales performance optimization studies and will highlight the tactics and strategies that will immediately help you meet your revenue goals even during a slow economy.
Offered by Dow Jones & Company

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The View from Harvard Business
Travel Tips from a Million-Mile Flyer

Let's just cut to the chase, shall we? Business travel sucks. It's always been difficult. Today it's horrendous. In the next few years it could be unbearable as airlines consolidate routes and pile on fees. So veteran business traveler Marshall Goldsmith checks in to Harvard Business with his eight favorite...


BNET1
Global Middle Class to Double in 30 Years

The Find: The global middle class is set to more than double between 2000 and 2030 offering massive opportunities -- and massive challenges -- to managers at multinational companies. The Source: "The New Global Middle Class- Potentially Profitable but Also Unpredictable" in Knowledge @Wharton. The Takeaway: Not only is...


The Corner Office
Sarbanes-Oxley in Retrospect: Criticism and Compliance

By 2005, it was clear that Sarbanes-Oxley wasn’t exactly popular. SOX was being blamed for everything from putting companies out of business to forcing foreign firms to seek capital on non-U.S. markets. The most serious and believable criticisms surrounded SOX's notorious Section 404 which called for internal and external audit...

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