Shortlists for the EMVIES 2008 have been announced. A total of 53 case studies have been shortlisted out of the 452 entries received, two short of the 55 case studies that were short-listed in 2007. MindShare leads the list with 21 entries making it to the shortlist. The final round of judging would be held on July 21 and 22 in Mumbai. The EMVIES 2008 would be presented on Monday, July 28, in Mumbai.  more...

Sepia Advertising Pvt Ltd has bagged the creative and media duties for Baderwals Projects Ltd, which is part of the Baderwal Group. The account size is pegged at Rs 22 crore. Earlier, the creative and media duties of Baderwals were split between Latitude 23 and Carat Media Services, respectively.  more...

Putting speculations to rest, sources have informed exchange4media that Preeti Nair, who has quit Grey Worldwide as National Creative Director, is all set to join BBH India as NCD. She would help the multinational agency set up its office in India.  more...

Shailesh Kapoor put in his papers at Filmy, the movie channel from Sahara One Media and Entertainment Ltd, as Business Head on Monday, July 7. He is currently serving out the notice period. Kapoor is planning to start his own venture in the entertainment space and is expected to make a formal announcement in August.  more...

NIIT has roped in Shraman Jha as Senior Vice President to head their Imperia business, which seeks to facilitate management education via virtual classes. Jha would be based in Delhi. He moves from ABP Group’s The Telegraph, where he was Vice-President.  more...

The Essel Group-owned DishTV is set to launch its personal video recorders (PVR) in August. DishTV has also launched its own satellite, which will further increase the channel capacity to 400 from the current 200 channels.  more...

Mudra Connext has been appointed as the integrated media AOR for Ticketvala.com, claimed to be India’s largest bus ticketing platform. The win comes following a multi-agency pitch.  more...

In keeping with its progression to a more contemplative mode with the ‘Zara Sochiye’ focus, Zee News has launched a new show with the same name. The programme has been on air for two weeks now and is aired on Sundays at 7:30 pm. Barun Das, CEO, Zee News, shares with exchange4media more about this ‘Zara Sochiye’ initiative.  more...

Mid-Day has elevated Manajit Ghoshal as CEO of Mid-Day Infomedia Ltd., a newly formed subsidiary of Midday Multimedia Ltd., which would handle the print and dotcom business of the group. He will lead the initiative of making Mid-Day into a multi-city, multi-media brand. He will also continue to be the CFO for the entire Mid-Day Group.  more...

Chennai-based creative agency be positive 24 has recently bagged the accounts of Social Media and Style One. Social Media is the media conglomerate that handles events for Kalaignar TV’s music channel Isayaruvi and Telugu music channel TV5, while Style One is a retail chain which recently launched its flagship fashion store in Chennai.  more...

MQ Networks, a specialist media marketing and sales company headquartered in Bangalore, has signed an MoU with Real Estate TV to market its air time. Real Estate TV is India’s first 24x7 TV channel dedicated to real estate and infrastructure industry.  more...

Oxigen Services Pvt Ltd has launched OxiCash, a pre-paid stored value wallet accessible through the mobile or PC, a first-of-its-kind in India, allowing users to make payments for a host of services such as pre-paid mobile and TV recharges, telephone bill payments, travel services, e-commerce sites, music, games and other utility bill payments.  more...

Flytxt, a company specialising in mobile marketing solutions, is reportedly in talks with leading service providers in India to implement its innovative software platform Neon in the country. The Neon platform helps unlock the value in mobile databases for marketers to reach their customers through the mobile channel.  more...

Open2save, an innovative new online venture for the retail industry from Bangalore-based AeNwis e-Systems, has launched its services in Mumbai and Pune. The company plans to introduce this service in other major cities soon, and aims to be present in at least 20 cities by the end of the year.  more...

Radio One has tied up with the Indian arm of International Traffic Network to provide listeners with traffic updates in Mumbai. The updates would be aired during the FM station’s morning show, ‘Good Morning Mumbai’ from 7-11 am every morning.  more...

Good broadband connectivity and a robust business model can put the service back on track.  more...