 | | | | Tuesday • July 08, 2008 | READ ALL NEWS AT ADAGE.COM | | Bringing Brand Emeril Beyond the Food Network Celebrity Chef Mixes It Up With Martha, Discovery
NEW YORK (AdAge.com) -- After more than a decade as perhaps the Food Network's most ubiquitous TV chef, Emeril Lagasse is kicking his media empire up a notch. See where you can find Emeril next.  FULL ARTICLE
| | Survey: More Buyers Expect to Spend Less in Most Media Respondents Pessimistic About Broadcast TV, Magazines, Newspapers, Radio and Outdoor
NEW YORK (AdAge.com) -- Advertiser optimism is waning across all major media categories, with fewer buyers expecting to increase budgets in TV, newspapers, radio and outdoor than they were a year ago. So where will they spend the budgets? FULL ARTICLE | | Viewers Spend More Time Watching, but Not All on TV Nielsen Tracks TV, DVR and Computer Viewing
NEW YORK (AdAge.com) -- "Screen time," or the amount of time the average American spends watching content on a thin, flat surface, is on the rise. But the real growth is coming from nontraditional watching, not TV time, according to Nielsen. FULL ARTICLE | | The Changing Face of the U.S. Consumer What We Can Learn from Census Data, and Why It Matters for Brands
NEW YORK (AdAge.com) -- The marketing community, already dealing with a slumping economy and an increasingly consumer-controlled media marketplace, must confront another new reality: The face of the American consumer is changing dramatically. Read on for insights on how to shift marketing plans accordingly. FULL ARTICLE | | Ratings for Olympic Trials Trail ABC Repeats As NBCU Tries to Drum Up Interest in Beijing Games RASH REPORT NEW YORK (AdAge.com) -- The five-ring sports circus that is the Olympic Games used to just play under the big top of network TV, with the late (and not just great, but superb) Jim McKay as ringmaster. Now the tents have popped up everywhere: Viewers will be able to watch NBC Universal's on NBC, MSNBC, CNBC, USA, Bravo, Oxygen, Telemundo, NBC.com, VOD and mobile. FULL ARTICLE | | Conde Nast Closes Golf for Women Editor Susan Reed Jumps to Winfrey's O Magazine
NEW YORK (AdAge.com) -- Conde Nast has abruptly ceased publishing Golf for Women magazine. The title's ad pages fell 5.9% last year and newsstand sales fell 12%. FULL ARTICLE | | Washington Post's New Editor a WSJ Refugee Former Managing Editor Marcus Brauchli to Replace Len Downie MEDIA PEOPLE WASHINGTON (AdAge.com) -- The Washington Post today named former Wall Street Journal managing editor Marcus Brauchli as its executive editor, succeeding Leonard Downie Jr. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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