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The International Herald Tribune
IHT.com Tech Alert


Paris, Tuesday, July 8, 2008

Obama draws on social network of support
The Obama campaign's new-media strategy, inspired by popular social networks like MySpace and Facebook, has revolutionized the use of the Web as a political tool.

Microsoft open to Yahoo deal if board is replaced
Microsoft's announcement gives strong momentum to Carl Icahn, the activist shareholder, who is waging a proxy campaign to unseat the Yahoo board.

Washington Post expected to name Marcus Brauchli as top editor
Brauchli, who spent most of his career as an editor and overseas correspondent at The Journal, will take over a newspaper that, like most in the industry, has been hit hard by falling ad revenue and circulation.

Social networks target business travelers
Word of mouse is the latest trend in online travel planning, and a variety of corporate travel companies are setting up networking sites in hopes of becoming the Facebook of corporate travel.

EMI names outsider as recordings chief
Elio Leoni-Sceti was executive vice president of Reckitt Benckiser, maker of the skin care product Clearasil and French's mustard. At EMI, his product lines will include the Beatles and the Rolling Stones.

Regulators take aim at 'collecting societies' for music
Regulators want to end the current European system, under which the collecting societies effectively have monopolies in their domestic markets.
- EMI names outsider as recordings chief

Parlez-vous 'purchasing power'?
Marketers sought to turn French concerns over eroding incomes into a broader rallying cry. Now the government is employing advertising to regain control of the debate.

Book on "murder prosecution" of Bush is mostly ignored
"The Prosecution of George W. Bush For Murder" has risen to best-seller status with nary a peep from the usual outlets that help sell books: cable television and book reviews in major daily newspapers.

'Green' marketing loses buzz and credibility
Advertising industry experts say many people are growing skeptical about the proliferation of ads with an environmental message.



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