 | | | | Monday • July 07, 2008 | READ ALL NEWS AT ADAGE.COM | | Murdoch Lifer Mans Main Street Journal Can Dow Jones CEO Les Hinton Ride Out Newspapers' 'Worst Year'? EIGHTH IN A SERIES NEW YORK (AdAge.com) -- It's already been eight months since Rupert Murdoch plucked Les Hinton from London to run Dow Jones and The Wall Street Journal, and Mr. Hinton does not like to dawdle.  FULL ARTICLE
| | Advertisers Don't Party With CBS's Swingers Broadcasters Pay the Price for Competing With Cable
NEW YORK (AdAge.com) -- Advertisers are treading particularly carefully when it comes to "Swingtown," the CBS drama set in the mid-1970s and filled with characters who enjoy the occasional skinny dip, wife swap or threesome -- not to mention pot brownie or snort of cocaine. FULL ARTICLE | | Where Will We Watch Those 3,600 Hours of Olympics? NBC Universal to Use Summer Games to Grasp Cross-Platform Viewing
NEW YORK (AdAge.com) -- NBC Universal, which has broadcast the Olympics for decades, has a mission for the 2008 Beijing Games: It wants to analyze the new viewing behaviors of the Olympics audience. And in doing so, it hopes to get marketers accustomed to measuring TV audiences in a different fashion. FULL ARTICLE | | Torturing Hitchens Just Doesn't Work! (He'll Never Shut Up!) As Painful as It May Be, It's Time for the Summer Edition of Media Guy's Media Studies Quiz SIMON DUMENCO It's time once again for the quarterly-ish Media Guy Media Studies Pop Quiz. All books and papers off your desk now! FULL ARTICLE | | NBC Acquires Weather Channel In Deal With Private Equity Firms, Peacock Channel Adds to Its Cable Portfolio
NEW YORK (AdAge.com) -- NBC Universal and two private equity firms clinched a deal Sunday to purchase the Weather Channel, allowing NBC to add to its cable portfolio while hedging its financial exposure and risk. FULL ARTICLE | | Fox News PR: You'll Get a Fair and Balanced Beating Carr Relates Horror Stories of Media Reporters Who've Crossed the Family ADAGES This might be a little inside baseball for non-media people, but I'd be happy to lay $100 buck on the table that every media outlet that covers other media is talking about David Carr's column in the Times today. We've all heard the stories -- or, more likely, seen and heard the media reporter saying, "But ... but ... if you let me ... I'm just trying to ... Of course I mentioned CNN, the story was about CNN ... wait ... I don't know why you're yelling ... Hey, you leave my kids out of this!" FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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