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JWT Delhi revamp: Debarpita Banerjee & Subho Sengupta take over from Prashant Pandey
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JWT Delhi has undergone some restructuring following Prashant Pandey’s departure from the agency. Pandey had put in his papers after a 12-year stint with JWT to join GlaxoSmithKline as Manager, Marketing. He had been handling the Horlicks account as well as the entire GSK portfolio at JWT. Debarpita Banerjee and Subho Sengupta will now handle Pandey’s portfolio at JWT.
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Private equity, realising the power of out-of-home media
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Despite the credit crunch happening worldwide, mid-market mergers remain possible as against larger deals as private equity players and venture capitalists bank on the Indian outdoor media owners for higher returns on their investment. exchange4media speaks with OOH players and industry experts on the investment scenario in the OOH industry.
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Ananda Vikatan signs on Mindshare as media AoR
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‘Ananda Vikatan’, the leading Tamil weekly magazine published by Vikatan Group, has assigned its media duties to Mindshare. The win was not preceded by a pitch. Vikatan Group has set aside substantial advertising spend as it is planning a complete revamp of its flagship magazine, ‘Ananda Vikatan’.
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Apollo DKV appoints Quasar Media for its digital business communications
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Apollo DKV, the joint venture between Apollo Hospitals and Europe-based health insurer DKV AG, has appointed Quasar Media as its agency on record (AOR) for its digital business communications. The account size is pegged at Rs 2 crore.
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Indian online gaming industry poised to enter the big league On iZone
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With the Indian online gaming industry expected exceed $200 million by 2010, it is no longer just a game. Players like Kreeda Games, Webdunia, Games2win.com and Zapak are carrying forward the industry and can compete with the best in the world today. exchange4media takes a look at where India’s online gaming industry is headed.
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mChek and Airtel join hands to bring mobile to your wallet On iZone
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Going a step beyond reducing call rates, Airtel is now riding the wave of mobile value added services using the mChek platform. The service is proving to be a boon for people short on time to pay their bills or transfer money from their mobile phones. This fact is also highlighted in the latest ads of Airtel featuring actors Madhavan and Vidya Balan.
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Live India to answer viewers’ queries on vaastu shastra in new show
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Keeping in mind the deep interest of people in astrology, spiritualism and vaastu, Live India, a Hindi channel focusing on news and commentary from Broadcast Initiatives Ltd, is launching a new show on vaastu shastra called ‘Mera Vaastu, Mera Bhagya’ on July 12 at 4.30 pm.
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DNA salutes Mumbaikars who made a difference in ‘The Influentials’
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DNA launched its annual eclectic list of the Top 50 movers and shakers of Mumbai, ‘The Influentials’, on July 5. The book is now in its third year since its launch in 2006. The third edition has been introduced by Mumbai Police Commissioner AN Roy.
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Ogilvy Public Relations names Arijit Sengupta as India President
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Ogilvy Public Relations India has appointed Arijit Sengupta as its new National Head. Sengupta will be taking charge from July 18. He moves from Corporate Voice Weber Shandwick, a unit of Interpublic Group of Companies.
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GM India lights the ‘Spark’ with integrated marketing communication campaign
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‘Don’t Miss It! Get your Spark today at Rs 2.66 lacs’, the ad on the front page of a national daily today announces the rollout of an aggressive integrated marketing campaign by GM India for Chevrolet Spark. This campaign revolves around a once-in-a-lifetime, limited period special offer to prospective mini car buyers.
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Sankalan scouts for budding scriptwriters via ‘Ideas to Screen’ initiative
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Sankalan has come up with a first of its kind initiative called ‘Ideas to Screen’ workshop, which is being held in Mumbai. Sankalan brings together Anurag Kashyap, Anjum Rajaballi and Sriram Raghavan to select and mentor fresh ideas from contestants into feature scripts over a period of nine months.
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Cellphone services advertising in print drops 25 pc during Jan-May ’08 – AdEx Analysis
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Cellphone services advertising in print registered a drop of 25 per cent during the January-May 2008 period as compared to the corresponding period in 2007. Reliance Communication was the top advertiser among cellphone service providers to advertise in print during this period, while Virgin Mobile was the most advertised cellphone service brand in print.
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| News
from latest issue of impact |
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Breaking
vs. Binding; David vs. Goliath
THE NEWS NEXT BATTLE IS HERE
Last week I had expressed my views on the Future
of News TV, and what is the kind of ‘news’
that we should expect in the broadcasting space
as viewers and advertisers. The last few years
have seen the news media grow at wildfire pace
with same ideas and innovations (at least in some
cases) co-existing. But the time for the next
big fresh idea that cuts through clutter, and
makes a positive difference to the lives of viewers
and to the people in the business of News TV,
is here. Even as the thoroughbreds of the genre
are still busy figuring that out, I want to raise
four more issues that once again confront everyone
involved in the news ecosystem.
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“We are not as strong in India as we would
like to be, but you cannot wave a wand”
In
the cutthroat competitive world of the media agency
business, market research and digital expertise
are areas that media holding companies are investing
millions in, and the investments increase year-on-year.
With Synovate and Isobar under its umbrella, Aegis
has made significant strides in these domains
of the business, and that is one of the reasons
that suitors – from Vincent Bollore to Martin
Sorrell have tried to acquire this media brand.
Aegis may have a good time globally but it has
not had the best of its experiences in India.
Despite launching its OOH asset Posterscope in
India a few years back, Aegis had to deactivate
this brand here following its “divorce”
with its India partner Percept, during the end
of 2005. This incidentally is one of the significant
moves that the brand had embarked on, under the
leadership of Robert Lerwill,
who was appointed the Group CEO of Aegis in February
2005. more...
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