With the growing emphasis on globalization and collaboration, businesses are starting to seek alternate ways to provide an alternative to time- and cost-consuming travel. Combine that with the lack of scalability inherent in more traditional communications like phone and fax, and it becomes clear that to stay competitive, the agile enterprise needs a solution that will grow as the needs of the users grow. Web conferencing replaces the traditional "conference call" in many ways, not the least productive of which is the ability to collaborate in real-time with partners around the globe, and to provide an "always-on" vehicle for innovation.
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