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TV18 strengthens top editorial team with promotions for Senthil Chengalvarayan & Udayan Mukherjee
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TV18 has strengthened its editorial leadership team, with new roles being assigned to senior editorial executives and founding team members of CNBC-TV18, Senthil Chengalvarayan and Udayan Mukherjee. While Chengalvarayan has been elevated to President and Group Editorial Director, TV18 Business Media, Mukherjee takes charge as Managing Editor, CNBC-TV18.
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Sameer Kapoor joins NDTV India as CEO
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Sameer Kapoor has come on board NDTV India as CEO. He will be responsible for driving the business of the channel, besides looking at revenues, distribution, general management and exploring new initiatives. Kapoor moves from Metropolitan Media Company Pvt Ltd, the JV between Times Group and HT Media, where he was President.
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Bhushan Khot appointed VP & Business Head of Zee’s Marathi news channel Zee 24 Taas
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Bhushan Khot has joined Zee News as Vice-President and Business Head for their Marathi news channel, Zee 24 Taas. He will be reporting to Barun Das, CEO, Zee News. Khot took charge from July 3. Prior to Zee, he was with Times Group, heading the language brand team of BCCL.
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‘People’ magazine hits Indian newsstands; fortnightly priced at Rs 30
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Outlook Group on July 4 launched ‘People’ magazine in India under a licensing agreement with Time Inc. The fortnightly personality oriented magazine has been priced at Rs 30.
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RAM rates Radio Mirchi’s ‘Hi Delhi’ as No. 1 programme On Radio Channel
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Radio Mirchi’s morning show ‘Hi Delhi’, hosted by RJs Anant and Saurabh, has been rated as No. 1 by RAM for the 25th Week. ‘Hi Delhi’ is a fun-based programme that looks at life in a tongue-in-cheek way, with mad antics by the show’s two RJs.
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And the most popular songs playing on radio are…; AirCheck India takes stock On Radio Channel
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Ever wondered which songs India is listening to most on radio? For the first time, a compilation of a comprehensive airplay chart of songs on popular radio stations across the country has been done by AirCheck India. The radio monitoring service from Radio Computing Services has analysed airplay of popular songs in the first six months of 2008 and condensed the results into a chart of Twenty Most Popular Songs on Radio in India.
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Star One plans multimedia promotion for new dance reality show ‘Zara Nachke Dikha’
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Star One is all set to premiere its new dance reality show, ‘Zara Nachke Dikha’, on July 14. The show, which will be aired on Mondays and Tuesdays at 9:30 pm, will pit eight girls against eight boys in a ‘battle of the sexes’ format. This show is a home-grown format conceptualised by the Star One creative team and produced by SOL.
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Yagna Raman appointed Creative Head of TBWA Chennai
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TBWA\India has appointed Yagna Raman as Creative Director for their Chennai operations. He will team up with Josie CD to manage the eight-member creative team. Raman, known as Yegi among friends, has been the Co-founder and Chief Creative Officer of Xerago before moving to TBWA\India.
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Contests2win.com shares advertising revenue with its users On iZone
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Contests2win.com has decided to ‘reward’ its users by sharing its advertising revenue with them. Contests2Win has claimed that their users have earned an average of Rs 4,800 per month as part of this initiative.
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MAM Movies ropes in OOH Media as OOH partner for ‘I am the Change’ film project
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OOH Media has tied up with MAM Movies as OOH TV partner for their film-making contest titled ‘I am the Change’. The contest invites filmmakers from all over India to make five-minute films on ‘101 NGOs’ in 101 hours. The contestants would be given any one NGO each based in the four metros of Mumbai, Delhi, Kolkata and Chennai.
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Hyundai makes upgrade to bigger cars easier
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Hyundai Motor India Ltd has announced a novel ‘exchange and upgrade scheme’ that allows customers to lower their monthly car loan payments even as they upgrade to a bigger car. The scheme is targeted at all those users of smaller compacts who want to upgrade to a bigger car but can’t because of the higher EMIs of a bigger car.
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Webdunia dons a new look; spruces up portal with Web 2.0 and tech features On iZone
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Multi-lingual portal Webdunia has unveiled a new easy-to-navigate homepage in all the nine languages. The portal has also added several new Web 2.0 and technology features like blogs, games and quest. Based on customer feedback, Astrology, Bollywood and Cricket sections have been made more prominent.
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International: Publicis Groupe acquires NY-based financial PR firm Kekst & Co On PR Watch
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Publicis Groupe has announced its acquisition of New York-based financial PR firm Kekst and Company, Inc. A privately held company, Kekst will now operate autonomously under its name as a member of Publicis Groupe’s Specialised Agencies and Marketing Services, and will continue to be led by Founder and CEO Gershon Kekst.
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Visage Images to expand its image library, upgrade content
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Visage Images, the master delegate of Getty Images, is looking at rapidly expanding its library of images and intends to upgrade its content. Headquartered in Hyderabad, the company currently has a stock of over one million images and hopes to touch the five-million mark by the end of 2013.
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CDC-CRM introduces campaign management solution for Indian companies On iZone
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As India Inc invests more marketing rupees to create and sustain its brands, campaigns are the order of the day and they are getting bigger and more complex. CDC-CRM Solutions India, a provider of enterprise CRM and related solutions in India, has introduced its campaign management solution to address this issue.
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| News
from latest issue of impact |
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Breaking
vs. Binding; David vs. Goliath
THE NEWS NEXT BATTLE IS HERE
Last week I had expressed my views on the Future
of News TV, and what is the kind of ‘news’
that we should expect in the broadcasting space
as viewers and advertisers. The last few years
have seen the news media grow at wildfire pace
with same ideas and innovations (at least in some
cases) co-existing. But the time for the next
big fresh idea that cuts through clutter, and
makes a positive difference to the lives of viewers
and to the people in the business of News TV,
is here. Even as the thoroughbreds of the genre
are still busy figuring that out, I want to raise
four more issues that once again confront everyone
involved in the news ecosystem.
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“We are not as strong in India as we would
like to be, but you cannot wave a wand”
In
the cutthroat competitive world of the media agency
business, market research and digital expertise
are areas that media holding companies are investing
millions in, and the investments increase year-on-year.
With Synovate and Isobar under its umbrella, Aegis
has made significant strides in these domains
of the business, and that is one of the reasons
that suitors – from Vincent Bollore to Martin
Sorrell have tried to acquire this media brand.
Aegis may have a good time globally but it has
not had the best of its experiences in India.
Despite launching its OOH asset Posterscope in
India a few years back, Aegis had to deactivate
this brand here following its “divorce”
with its India partner Percept, during the end
of 2005. This incidentally is one of the significant
moves that the brand had embarked on, under the
leadership of Robert Lerwill,
who was appointed the Group CEO of Aegis in February
2005. more...
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